Even if we never have the chance to serve a woman who finds our website, we want them to find value in the experience – from local Doctors who truly care.
(PRWEB) July 31, 2014
Bedford Commons OB-GYN partnered with local growth strategy and marketing firm Innerspire: Brand ReEnergizers to do what Christina Haag, the practice administrator referred to as “Improve how we connect with the community all while still offering the greatest service to our patients." The area practice, which caters to women’s health needs for every stage of their life – including pregnancy (Obstetrics) and total women focused care (Gynecology), worked diligently with their marketing and strategy team to look deeply into the needs and opportunities to serve at a deeper, more accessible and valuable level. Haag described that her practice felt an urgent need to determine what the community of women was looking for in a practice, while also exploring internally what obvious and not-so-obvious opportunities there may be for connecting with and helping the Southern, NH community of women in new, exciting and valuable ways.
According to Nate Lindquist, Innerspire’s CEO and founder, “When we began working with Bedford Commons OB-GYN, they were incredibly focused on discovering how they could move beyond the care that patients and the community had come to expect for over 30 years and move to a level above that – something we’re calling uncommon care.” Lindquist went on to note that the practice has always had very diligent and consistent patient feedback and communication systems in place, but that the social media and the online world opened up new opportunities for sharing even better education and faster “real time” feedback systems.
Some of the key features unveiled on the website provide increased access to this medical practice in ways often either overlooked or avoided due to the importance of the HIPAA Privacy Rule. The practice has demonstrated strict adherence to patient privacy by integrating a specialized patient portal called “Follow My Health” which offers patients excellent access to their private medical information and other key resources, while maintaining the HIPAA Privacy standards.
When asked about the obvious educational focus of the website, Christina Haag shared this, “We chose to put our focus on providing new resources, education and accessibility to our patients and the community more than anything. We want any woman who finds our site to begin the process of getting to know us, while also learning more about how we can help her in her current life stage. Even if we never have the chance to serve a woman who finds our website, we want them to find value in the experience – from local Doctors who truly care.” The practice also noted that the website effort has paid off very well since it has been attracting a high volume of new patients and site inquiries immediately after launch.
The new BCOG website offers these new and carefully planned features:
- Meet our family – videos where site users can meet the family of practice providers (Doctors)
- Stories from women – videos and stories shared from NH women covering their views on the issues facing women today surrounding health and lifestyle
- Practice Blog – monthly groups of articles written and shared by Bedford Commons on topics about which patients and community members had asked questions or expressed interest in learning more
- Life Stages™ - the new Bedford Commons brand and program that presents attractive, color-coded and extremely helpful stages of a women’s life – with insights and suggestions that help women at any stage become prepared for the preventative and proactive care they most need
- WOGO.tv – Bedford Commons OB-GYN is launching a TV show which will be featured on their website and as it’s own website – all focused on helping women with powerful insights for their life in 5 minutes or less!
BCOG shared that moving from the idea about the website to the day of launch took many months of hard work. According to Haag, “The team at Innerspire was able to work with us strategically to help us see the project at a high altitude, while also working diligently to organize the site’s usability, flow and design toward objectives. Although the healthcare related content was on my team to produce, together we created a plan for what the website should accomplish and how to learn more about what the patients and community wanted. I’m happy to report that their promise of a successful website strategy and launch has been delivered!”
About Bedford Commons OB-GYN:
Bedford Commons OB-GYN, PA, located at 201 Riverway Place in Bedford, NH, and 6 Tsienneto Road, Suite 202, Derry, NH provides personalized, state-of-the-art health care services for women of all ages. Founded in 1982, the physicians and staff of Bedford Commons OB-GYN are dedicated to the goal of combining caring medicine with quality medicine. Comprehensive on-site services include obstetrics and gynecology, well-woman exams, pediatric and adolescent gynecology, family planning, menopausal and hormonal management, and wellness programs. The Practice’s physicians are board certified.
For more information, visit http://www.bcog.com or contact Christina Haag at 603.668.8400.