Young America (YA) Announces Enhanced Business Strategy that Meets Market Demands Through New Website – a Visible Sign of the Organization’s Changes

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Young America (YA) Announces Enhanced Business Strategy that Meets Market Demands Through New Website – a Visible Sign of the Organization’s Changes

Young America (YA), an industry market leader in delivering flawless, multi-channel marketing promotions for the nation’s most respected brands, today announced several strategic business enhancements that align with client needs.

“For more than 40 years, our clients have trusted us to help them sell more products and services by developing, implementing and managing rebates and rewards, enter-to-win, referrals, and channel incentives,” said YA President and CEO Chris Behrens. “Today, as the marketing promotions world is becoming more mobile and social, so are we. We’re investing in the right talent and technology to connect our clients to their customers in a way that offers a real return on marketing investment.”

Shortly before Behrens took the helm as YA Chairman of the Board in April 2013, the organization added Jeffrey Schaubschlager, Senior Vice President, Digital Services. Following Behrens’ move to President and CEO in October 2013, the company has also focused on strategic hires in marketing, sales and account development to help meet changing client needs. Krista Forsberg joined the YA as Vice President of Marketing in March 2014, and Tom Madden joined as Senior Vice President, Sales and Account Development in June 2014.

“Adding to our team has been a component of executing our business strategy and has supported the evolution of YA,” said Behrens. “We’re focused on adding talent that brings functional and vertical experience such as the experience Jeffrey brings from Best Buy, Krista brings from Coca-Cola, and Tom brings from Aimia (formerly Carlson Marketing Group). We’re also leveraging the strength of our existing team, operational expertise, and relationships with clients to drive our business forward.”

Technology investment has also been a company priority. During his tenure, Schaubschlager has upgraded YA’s promotion platform and established a dedicated digital team that creates, builds, designs, fulfills, and manages digital promotional marketing solutions. Additionally, the team has developed and launched new products, like referrals and loyalty programs, which enable clients to engage and reward customers for desired behaviors.

“We want to help our clients sell more of their products and services using promotional products that engage their customers to act, buy more, and spread the word,” said Behrens. “We’re building the right products to deliver a return on clients business and marketing objectives.”

Additionally, as data-driven decision making has become more important to marketers, the company has developed a 24/7 real-time reporting portal and a proprietary dashboard for results analysis.

“Our strategy is strong,” said Behrens. “We’ve seen 38 percent revenue growth since the beginning of 2014, and we expect to continue innovating to help our clients meet their business objectives.”

More information on YA can be found on the company’s newly launched website:

About YA:

For more than 40 years, YA has been a leader in the promotional marketing services space. We deliver flawless digital, social, mobile, and traditional promotions such as rebates/rewards, enter-to-win, and loyalty programs for the nation’s most respected brands. Our end-to-end management of 3,500+ promotions that reach tens of millions of consumers annually makes us experts at turning even first-time customers into loyal brand advocates.

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Krista Forsberg

Tracy Kurschner
Kurschner Communications
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