Winston-Salem Open Engages Evolution Sports Partners to Implement FanGauge™ to Drive Fan Experience

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Winston-Salem Open rolls into its second year with the program to deliver an outstanding experience to WSO fans.

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We are thrilled to continue the [FanGauge] program for Winston-Salem Open fans...the program was a big success last year...we’re confident fans will be even more excited this time around.

Damon Evans, Founder and Managing Director of Evolution Sports Partners (“ESP”), and former Athletic Director at University of Georgia, has announced that the Winston-Salem Open (“WSO”), the final tour stop of the Emirates Airline US Open Series before the US Open, will be implementing its FanGauge™ program this summer to drive fan engagement and experience for the WSO.

“My partners and I formed ESP to drive business results in the world of Professional Sports and Intercollegiate Athletics,” said Damon Evans. “Our programs deliver a new, robust fan experience that provides sports entities with greater opportunities to engage fans and make data dependent decisions to operate more successfully. We are excited to continue our relationship with the WSO to deliver fans the ultimate experience at the event.”

“We are thrilled to continue the program for Winston-Salem Open fans,” said Bill Oakes, Tournament Director for the WSO. “The program was a big success last year, and with many new enhancements and prizes added to the program, we’re confident fans will be even more excited this time around.”

Fans are able to get their own WSO Collectible Credential that offers great perks and benefits to fans at the event, such as seat upgrades, behind-the-scenes tours of the event, access to exclusive autograph sessions, WSO merchandise and more. The program also offers web and mobile experiences for fans at the event and watching on TV, allowing them to play match predictions, connect with other fans, and win great prizes.

About Evolution Sports Partners:

FanGauge is one of a number of innovative programs developed by ESP to help sports entities operate more intuitively to drive results. FanGauge elevates fan engagement, influences their behavior, and extracts data insights that drive revenue and business outcomes.

ESP is founded by Damon Evans, Tracy Howe, and Peter Kraft. The company has offices in Morristown, NJ and Charlotte, NC.

About the Winston-Salem Open:

The Winston-Salem Open, an ATP World Tour 250 event with a total purse of $625,000, will take place from August 16-23, 2014, with qualifying set for August 16. The tournament will be the final men’s event of the Emirates Airline US Open Series and is the week prior to the US Open. For more information on the 2014 Winston-Salem Open, please go to

About the Emirates Airline US Open Series:

Now in its 11th season, the Emirates Airline US Open Series continues to serve as a true regular season of hard-court tennis, linking eight summer tournaments to the US Open. Last season, Rafael Nadal and Serena Williams took home the biggest paychecks in tennis history – $3.6 million – after winning both the US Open and the Emirates Airlines US Open Series titles. For more information about the Emirates Airline US Open Series, visit

About The ATP:

The ATP is the governing body of the men's professional tennis circuits – the ATP World Tour, the ATP Challenger Tour, and the ATP Champions Tour. With 61 tournaments in 30 countries, the 2014 ATP World Tour showcases the finest male athletes competing in the world’s most exciting venues. From Australia to Europe and the Americas to Asia, the stars of the 2014 ATP World Tour battle for prestigious titles and Emirates ATP Rankings points at ATP World Tour Masters 1000, 500, and 250 events, as well as Grand Slams (non-ATP events). At the end of the season, only the world’s top 8 qualified singles players and doubles teams, based on their performance throughout the year, will qualify to compete for the last title of the season at the Barclays ATP World Tour Finals. Held at The O2 in London, the event will officially crown the 2014 ATP World Tour No.1 presented by Emirates. For more information, please visit

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Rebecca Wang
Evolution Sports Partners
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