(PRWEB) July 31, 2014
Outbounders.com, the largest outbound telemarketing marketplace with over 10,000 users sees that more Australian businesses are warmly embracing outsourcing to Philippines and elsewhere. This tendency is corroborated by a study in the International Journal of Human Resource Management.
The study entitled, “Exploring the benefits of contact centre offshoring: a study of trends and practices for the Australian business sector” looked into the attitude of Australian businesses with regard to call centre outsourcing. Researcher, Alison R. Owens, asserts that Australian businesses due to the local challenges of talent recruitment and retention and the high financial costs, are considering outsourcing as an alternative. Outbounders.com confirms this with its first-hand experience with Australian companies that outsource their marketing campaigns to Outbounders.com
Adoption of the BPO model by Australian companies is primarily aimed at business costs reduction and at securing a wider business flexibility and improvement in services quality. Australian companies that engage in business process outsourcing use a range of services including sales and marketing support, technical support, and accounting services.
Many companies have tried to outsource their business processes within the Australian borders but still, the service quality and cost were not appealing enough, hence the tendency to outsource outside Australia.
Apart from the economic appeal of offshore outsourcing, Australian businesses are also drawn by the flexibility and scalability BPO provides, Outbounders.com reports.
Companies that outsource their call centres can at a moment’s notice increase or reduce staff according to seasonal demand or last-minute staff needs. This flexibility is not something Australian talent can accommodate at a low cost, urging many Australian businesses to outsource their sales, marketing and accounting processes.
“Our Australian clients enjoy an increased staff flexibility and lower costs by outsourcing their sales and marketing needs to our Outbound agents. Australian executives are realizing what they’ve been missing by choosing onshore outsourcing that isn't more affordable than offshore outsourcing.” Said James Stinson, Outbounders.com CEO.
Outbounders.com already offers businesses in Australia and elsewhere lower staff costs, business flexibility and service quality, confirming the study’s conclusions. While many Australian executives are still reluctant or poorly informed over BPO, there’s an irrefutable tendency to adopt and gradually increase BPO practices in view of BPO's financial and non-financial benefits.
Outbounders.com is the world’s largest outbound telemarketing marketplace with over 10,000 users.