PR Firm Brings Light to IT Mishap—JoTo PR Signs LinkTek as Broken Links Plague Data Migrations

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JoTo PR announces its signing of LinkTek Corporation by calling attention to the issues of broken links resulting from disorganized data migrations, an IT threat to businesses worldwide.

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Companies who fall victim to broken links could potentially spend millions of dollars fixing those links manually—an inefficiency that is unnecessary when there is software available that fully negates that risk .

According to data previously published by Hitachi Data Systems, 40% of data migrations fail to be completed on time (1)—a fact which often leads to lost productivity, extensive company downtime and lost data due to broken links, potentially resulting in millions of dollars in lost revenue for companies, according to some IT experts. In an effort to combat this and to assist IT departments in avoiding the need for arduous and costly retrieval of lost data, JoTo PR has announced that they have extended their clientele with the recent signing of LinkTek Corporation, the international leader of data migration software which automates the management and repair of file links.

IT departments within corporations worldwide have found that there are several difficulties which make data migration arduous for companies, such as the length of time required to complete the migration, company downtime, and the risk to the business from technical compatibility issues, data corruption, application performance issues and missed data or data loss. (2) According to LinkTek Executive Vice President Rick Crites, the foresight required for a successful data migration to avoid serious IT issues necessitates careful and critical planning which addresses the handling of broken file links caused by moving or renaming files and folders; as a result, LinkTek took steps to simplify the process with LinkFixer Advanced, the world’s first and only patented software that automatically finds and fixes broken links in an organization’s most critical file types, so that migrations and file system reorganizations can be completed quickly, accurately and without causing lost data or lost productivity due to broken file links.

As a Florida PR firm with media experience with the IT industry, JoTo PR will be employing their expertise in assisting LinkTek to reach industry opinion leaders, government agencies and global businesses, primarily in the financial, energy and insurance industries, and helping in making these aware of the issue of broken links. JoTo CEO Karla Jo Helms says that while the market is currently rife with software that promises a full migration application with all the functions that most IT departments would need, these applications fail to protect against broken links, leaving sensitive data to be compromised.

“Companies who fall victim to broken links could potentially spend millions of dollars fixing those links manually—an inefficiency that is unnecessary when there is software available that fully negates that risk and protects their livelihood, as well as the data of their consumers,” said Helms.

LinkTek services U.S. and international clients across nearly every industry. In certain industries—particularly insurance, finance, energy and power—correctly handling data migration is critically important due to millions of links pointing to secure and sensitive information that can get lost as a result of using migration software currently on the market.

For more information about JoTo PR, including the various services and free resources available from the PR agency, visit

About JoTo PR:

Based in Tampa Bay, Florida, JoTo PR is an established public relations agency founded by PR veterans and innovators Karla Jo Helms and Diane D. Stein. JoTo blends proven traditional PR strategies with the latest digital communications methods to deliver the best advantages of both worlds, helping companies reach their target markets via the media much faster and more effectively. JoTo’s holistic approach to public relations services begins with strategic business PR planning and leads to a fully integrated program that is designed to optimize communication, improving return on investment (ROI) for a company’s marketing dollars while expanding business opportunities. The firm also specializes in crisis management public relations. For more information, visit JoTo PR online at

About LinkTek:

Headquartered in Clearwater, Florida, LinkTek Corporation provides the world’s leading solution for the management and automatic repair of file links found in today’s most common file formats. LinkTek was created by Axiom founder David Greenbaum, who recognized that one concept behind Axiom’s MicroStation plug-ins applied to almost every major file type; he then designed the world’s first fully-automatic link-repairing software, dubbed LinkFixerPlus. Since its unveiling in October 2002, LinkFixerPlus has been recognized for its new and innovative technology that has created a whole new category of software. LinkTek has continued to perfect its product; LinkFixer Advanced is the next evolution up from LinkFixerPlus, and the patented software surpasses its predecessor in terms of speed and data capacity. LinkTek’s purpose is to improve the lives of computer users, IT departments, IT professionals, Records & Information Managers and CIOs by providing software that automatically repairs file links and while also protecting them from the effects of data migrations and user errors. For more information, visit

1.    Hitachi Data Systems. Reduce Costs and Risks for Data Migrations (n.d.): n. pag. Mar. 2014. Web. 13 June 2014.

2.    “Data Migration.” 18 Apr. 2014.

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Karla Jo Helms
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