Some items perform well in one marketing channel and not in another. Some bring in especially valuable customers. It’s only by analyzing data this way that a retailer can optimize online marketing.
Miami, Florida (PRWEB) July 31, 2014
Yevgeny Senkevich presented at the Catalyst 2014 retail conference in Las Vegas on the topic of “How to grow your online retail business” which was a big success. Catalyst is an annual conference hosted by ChannelAdvisor that brings together some of the most innovative minds in the industry—executives, analysts, leading solution providers and other thought-leaders—to discuss current and upcoming trends, exchange best practices and learn about new products and innovations. The conference was organized and sponsored by ChannelAdvisor which is the largest SaaS provider for retailers in the world. Having a working relationship with the CEO of ChannelAdvisor Scot Wingo, Yevgeny was invited to the conference to speak on behalf of PureFormulas.
Yevgeny has now become an active contributor to the InternetRetailer.com magazine. Internet Retailer Magazine was launched in March 1999 by Faulkner & Gray, a unit of Thomson Reuters. It was purchased in 2000 by F&G CEO Jack Love and some members of his management team, who left Thomson to form Vertical Web Media. Vertical Web Media is a privately held company based in Chicago that focuses on providing business intelligence for the e-commerce market. Starting with one magazine, VWM has since started a dozen other information product aimed at this market and is now the largest publisher in the e-commerce field.
Yevgeny’s most recent publication covers the topic of “Why you should treat every SKU as its own line of business?”. “Some items perform well in one marketing channel and not in another. Some bring in especially valuable customers. It’s only by analyzing data this way that a retailer can optimize online marketing,” says the digital marketing manager at e-retailer PureFormulas.com.
He was featured as an expert contributor in the recent publication by CPCstrategy.com “Why Retailers Win with Google Shopping, As Told by 13 Ecommerce Experts”. CPCstrategy.com are a San Diego Retail Search Agency. With over $30 million in ad spend, they know a thing or two about search. “As it’s still fairly early into adoption, moving quickly can provide the advantage of high quality scores and better Ad Rank for your PLA campaigns. Once this space becomes more competitive and retailers get more sophisticated, it will be hard to unseat competitors who have established their presence early,” Yevgeny stated in the publication.
As Yevgeny continues to rise in the online marketing industry, he will be able to add more value to businesses, entrepreneurs, and retail vendors looking to bolster their revenue and efficiency. For now you can follow Yevgeny on his personal blog where you can gain insider access deep into the industry trends and insights. “My mission is to provide a full range of Digital Marketing Services to businesses small and large, to generate online exposure, quality leads, and increased sales for products and services. Possessing the experience of incorporating every aspect of Digital Marketing into one unified campaign creates the ability to make Data Driven Decisions. My goal is to manage this data, increasing value and results,” Yevgeny says.
Yevgeny Senkevich’s background spans from web design and development for small local businesses, to Social Media Marketing and SEO strategy for all the major telecommunications companies like Comcast, Verizon, ATT, Time Warner, Cox. He also managed all site analytics for Carnival Cruise-lines website Carnival.com, and has now crossed over into e-Retail strategy and SEM management for PureFormulas.com. His main focus is traffic generation and conversion.