Exults CEO Says Seasonal Strategy is Key to Internet Marketing
Fort Lauderdale (PRWEB) July 31, 2014 -- Internet marketing has become an important aspect of almost any business, and for many industries, it has changed the landscape entirely. Zach Hoffman, CEO of Exults, a Fort Lauderdale-based internet marketing agency, says internet marketing needs to be given more attention than traditional marketing, and special consideration should be given to seasonality, as most marketers are not evolving creative as frequently as they should.
“Traditional marketing plans almost always involve a seasonal plan or strategy, but I’ve seen many businesses completely neglect this for their internet marketing efforts,” said Hoffman. Whether it is planning a marketing strategy for your business’ peak season or planning content for the summer and holiday months, seasonal marketing will help you connect with customers.
“Your industry’s peak season should be fully taken advantage of,” said Hoffman. For instance, e-commerce sites should be ready for the holiday season with an easy-to-use platform and mobile responsive website design. Other examples include dieting, health and weight loss websites, which would be wise to promote their sites more heavily during the weeks around the New Year. Hotel and travel websites, on the other hand, should promote during the summer months. During your business’ busy season, you can focus on producing interesting content visitors will engage with and find valuable. You can also increase your paid search budgets, as inventory is more readily available as customers are actively searching for your services or products.
Knowing your target audience and genuinely connecting with them is also key. “Creating a seasonal internet marketing strategy is only part of the battle,” said Hoffman. “Being in tune with your audience’s interests and targeting them effectively is equally important.”
Learning why customers are buying your products or services at different times will help you create an online presence that speaks directly to them. Tapping into your customer base that is still active during your off-season will help you understand their motivations, which will allow you to create a marketing strategy that generates business all year long.
Reaching customers through social channels is a real chance for them to connect with your brand. “You should plan ahead and integrate contests, polls, visuals and messages that correlate with the seasons. It’s an easy way to connect with your customers throughout the year,” said Hoffman. Incorporating seasonal messages that make sense for your business will demonstrate an understanding of your customer’s motivations and will help build solid relationships with them.
“When it comes to the holidays on social media, avoid generic messaging like ‘Happy Holidays.’ Social media provides an avenue to speak with your customers on a more personal level. A status like, ‘Happy Holidays from our entire team. Enjoy the time with your family and friends,' will build far more trust and brand loyalty," said Miguel Bravo, Exults’ social media director.
Zach Hoffman recommends businesses explore different internet marketing avenues throughout the year and find what works best for them. Incorporating search engine optimization tactics into your website will increase your site traffic throughout the year, while sponsored search, retargeting, content marketing and social media management should be utilized to find your business’ audience through the year’s seasons.
Exults is a Fort Lauderdale-based internet marketing agency. Specializing in search engine optimization, pay per click advertising, retargeting, display advertising, social media management and website design, Exults enhances client’s online presence to meet their internet marketing goals.
Stanley Kopowitz, +1 954-319-4619, [email protected]
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