Workplace Changes Open New Opportunities for Promotional Products and Branding

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Promotional products specialist Marketwrite meets rapid developments in information technology that have radically altered workplace practices — and driven changes in demand for office products— with new range of branded accessory products.

Web-based promotional products vendor Marketwrite responds to new opportunities in the modern workplace with a range of imaginative, ‘brandable’ promotional products.

Only a decade ago, few office workers would have known what a ‘hot desk’ was. Yet for thousands of corporate employees, the concept of having their ‘own desk’ might now be quite unusual. Modern workforces are mobile, connected (to the internet) 24/7, and work wherever and whenever they need to — in a taxi, airport lounge, roadside café or at a hot desk.

Traditionally, promotional products have been associated with printed pens, rulers and key rings. Although printed or ‘personalised’ pens remain top sellers, the influence of the digital age on the workplace has presented challenges — and new opportunities — for promotional product innovators.

“i-pads, tablets and smart phones have rendered desks and paper documents almost redundant, certainly optional,” Managing Director Kel Ashley reports, “but they have been replaced by a raft of other accessories which can be branded as corporate gifts.” Ashley sites branded head phones, tablet sleeves and multi-functional blue tooth speakers as examples of the promotional products of the future. “If you want keep your brand front of mind, a printed ruler or paper clip may no longer cut the mustard,” he contends, but branding other ‘IT’ accessory products that are seriously valued by users, will keep advertisers’ profiles just as high — or even higher. It’s simply a question of moving with the times he says.

The company talks a lot about advertising value — brands or messages delivered directly to targeted users. “A plastic pen might be transferred to a number of users during its life, but you remain pretty possessive about your i-pad,” Kel Ashley continues. So the advertising potential for a branded i-pad sleeve is “highly targeted”, and therefore delivers greater advertising value.

Marketwrite is sufficiently confident of the future of new, branded technology-accessory products to have set up an entire, dedicated section on their website. The company will continue to actively market ‘traditional’ promotional products, but will aggressively endorse newer ‘techno products’ as the new wave of branding opportunities with unlimited potential for advertising value.

Promoters can learn more about the new Marketwrite range for technology products at, email kel.ashley(aT)marketwrite(dot)co(dot)nz or by calling the company on 0800 04 7367.

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Kel Ashley

Kel Ashley
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