The Bon-Ton Stores, Inc. Supports Stomp Out Bullying™ for the Third Consecutive Year

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The Bon-Ton Stores, Inc. Supports Stomp Out Bullying™ and Blue Shirt Day™

The Bon-Ton Stores, Inc. (NASDAQ:BONT) which operates Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers stores, announces its support of STOMP Out Bullying™ and Blue Shirt Day ™ World Day of Bullying Prevention for the third consecutive year. STOMP Out Bullying™ is the leading national bullying and cyberbullying prevention organization for children and teens. The back-to-school campaign kicks off today, August 1. The blue shirts are now on sale exclusively at Bon-Ton stores and at The campaign, which will continue through October 31, supports friendship, compassion and raising awareness of anti-bullying among youth.

Ross Ellis, founder and CEO of STOMP Out Bullying, said: “Every kid and teen deserves to go to school and learn in a safe environment. With the generous help of the Bon-Ton Stores, we are able to help provide this environment by raising awareness of bullying and cyberbullying prevention, educating students, teachers and administrators to identify bullying situations, and empowering them to stand up and help end this terrible problem that affects everyone. Bullying does not discriminate. No matter your race, gender, sexual orientation; no matter whether you are tall or short, thin or fat, you can be a bullying victim. But, no matter who you are, you can also prevent bullying. That is what Blue Shirt Day™ World Day of Bullying Prevention is all about.”

“We at the Bon-Ton Stores are proud to continue to support STOMP Out Bullying for the third consecutive year for Blue Shirt Day™ World Day of Bullying Prevention. There are many ways to get involved with the campaign this year and I encourage our customers to join us in standing up to bullies in our communities,“ Brendan Hoffman, President and CEO, The Bon-Ton Stores, Inc., said.

In honor of October’s National Bullying Prevention Month, Blue Shirt Day™ World Day of Bullying Prevention is observed annually on the first Monday in October. This year, Blue Shirt Day will be held on October 6. The “Blue Shirts” are being sold exclusively in stores and online at The Bon-Ton Stores from August 1 through October 6. 100% of net profits will be donated directly to STOMP Out Bullying™ from each t-shirt sale. The Bon-Ton Stores and STOMP Out Bullying™ encourage children, teens and adults to wear the Blue Shirts creating a ‘sea of blue’ across the globe to raise awareness and funds for bullying prevention, making October 6 the day that bullying prevention is supported around the world.

To support bullying prevention in our communities and schools, Bon-Ton will be awarding seven $1,000 donations to support anti-bullying awareness programs. Now through September 13, consumers can enter at for a chance to win. Seven prize winners will be randomly selected to win a $250 shopping spree at Bon-Ton and a $1,000 donation to their school of choice.

Now through October 31 consumers can text FRIENDS to 266866 and receive a $10 off a $25 purchase offer at any Bon-Ton store.

Social Media
An interactive social media campaign will run from October 1 through October 31 during National Bullying Prevention Month. Facebook fans will have the opportunity to share an anti-bullying message via Facebook. For each message, Bon-Ton will donate $1 to STOMP Out Bullying.

Bon-Ton Stores will donate up to $15,000 during the mobile and social media campaign.

About The Bon-Ton Stores, Inc.
The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 272 department stores, which includes 10 furniture galleries, in 25 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates. The Stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc. is an active and positive participant in the communities it serves.

To find a store location or for the convenience of shopping online, visit Join the conversation and be inspired by following Bon-Ton on Facebook, Twitter, Instagram, Pinterest and the new fashion, beauty and lifestyle blog, #LoveStyle.

About STOMP Out Bullying™
STOMP Out Bullying is the leading national bullying and cyberbullying prevention organization for kids and teens in the U.S. It is the brainchild of Love Our Children USA, which since 1999, has been the ‘go –to’ prevention organization fighting all forms of violence and neglect against children in the U.S. Created in 2005, STOMP Out Bullying focuses on reducing and preventing bullying, cyberbullying and other digital abuse, educating against homophobia, racism and hatred, decreasing school absenteeism, and deterring violence in schools. It teaches effective solutions on how to respond to all forms of bullying, as well as educates kids and teens in school and online, providing help for those in need and at risk of suicide; raises awareness; supports peer mentoring programs in schools; provides public service announcements by noted celebrities, and engages in social media campaigns.;;

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Christine Hojnacki
The Bon-Ton Stores, Inc.
+1 646-443-2062
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