XtremeMac and Franklin Partner for US and Australia Distribution

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XtremeMac picks Franklin to distribute its Award Winning Protect, Power & Play lines of Accessories.

XtremeMac and Franklin Electronic Publishers, Inc. announced their partnership today, introducing the pairing of XtremeMac’s innovative line of Apple centric accessories with the broad distribution of Franklin.

This new partnership targets the US, Australia and New Zealand retail and ecommerce distribution network long covered by Franklin’s sales organization and vast distribution networks covering everywhere from drug stores chains, to mass merchants, consumer electronic and office supply stores.

Since 2001, XtremeMac’s products have been developed by Apple enthusiasts for Apple enthusiasts and have been sold through major retailers globally. XtremeMac products complement Apple devices with clean and innovative designs, leading up to date features and intuitive functionality. XtremeMac’s unique approach of focusing exclusively on complete solutions for Apple allows the company to maintain its competitive advantage and sets it apart from the competition.

“I’m very pleased to find a unique partner like Franklin. The company will support XtremeMac distribution goals by enhancing the breadth of our US and Australia visibility through its retail presence that shares the same market channels we do,” said XtremeMac’s president, Daniel Charbit.

"Going on four decades now, Franklin has always been about helping the world communicate, be it our innovative language devices, licensing our underlying technology or our innovative educative products,” said Barry J. Lipsky, President and Chief Executive Officer. “With the explosive growth of the mobile communication world, there is no better way to leverage our core distribution strengths than with an instantaneous 'plug and play' line of a well-recognized brand like XtremeMac,” he added.

XtremeMac protects and energizes beloved Apple products and the only Apple accessory maker offering products in audio, power, and cases globally; Protect, Power & Play.

About XtremeMac (xtrememac.com):

Founded in 2001, the same year Apple introduced the first iPod® device, XtremeMac provides innovative solutions to protect, power and play Apple devices. XtremeMac’s award-winning cases, speaker docks and charging solutions incorporate leading edge design and advanced technology to enhance the customer experience with Apple products.

About Franklin Electronic Publishers (http://www.franklin.com):

Franklin Electronic Publishers Incorporated has been helping the world communicate with its own line of portable devices having sold approximately 45,000,000 units world-wide. The Company also licenses its underlying technology to partners, which include Adobe and Sun Microsystems. Franklin's products are available at over 35,000 retail outlets worldwide, through catalogs, and online at http://www.franklin.com.

XtremeMac, Microshield, Tuffwrap, Tuffshield and the “X” logo are trademarks of XtremeMac. Apple, iPhone, iPad and iPod are trademarks of Apple Inc., registered in the U.S. and other countries. All other trademarks are property of their respective owners.


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Barry Lipsky