Revenue will grow as consumer and business incomes rise, but strong competition remains.
New York, NY (PRWEB) August 04, 2014
After experiencing a recessionary dip, the Custom Screen Printing industry has rebounded strongly, with revenue increasing 2010, as demand recovered. Businesses and consumers witnessed a steady recovery in income following the recession; as a result, demand for discretionary purchases, including custom screen printing, have picked up. As consumer incomes and corporate profit widen, many customers are seeking targeted and more customizable ways to market their messages, benefiting industry operators. Furthermore, with the steady recovery in industry demand throughout the majority of the five years to 2014, industry revenue is expected to increase.
According to IBISWorld Industry Analyst Omar Khedr, “the proliferation of the internet across the United States has had a mixed effect on the Custom Screen Printing industry.” On one hand, it has lowered the industry's barriers to entry because operators no longer need retail space to advertise and sell their wares. As a result, the number of industry firms is expected to increase in the five years to 2014. In addition, it has enabled a potentially larger pool of industry clients. However, the internet has also spurred greater competition, as potential customers also look to internet advertisements over traditional printing. “The internet has also strengthened the do-it-yourself screen printing movement; screen printing equipment and supplies are inexpensive and widely available online,” says Khedr. Additionally, aspiring screen printers have a wealth of how-to guides and instructional videos to teach them the trade. This increased competition has kept the average industry profit margin from expanding sharply.
Over the next five years, competition is anticipated to remain elevated, resulting in revenue growing in 2019. Industry revenue will expand as consumer and business incomes continue to rise. At the same time, though, industry operators will also need to contend with higher material costs; for example, the price of printing ink is expected to increase during the five-year period. Furthermore, substitutes to custom screen printing, such as electronic invitations, will continue to pose a threat to industry operators.
For more information, visit IBISWorld’s Custom Screen Printing in the US industry report page.
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IBISWorld industry Report Key Topics
Operators in the Custom Screen Printing industry engage in screen printing without publishing on a job-order basis. Printing services include, but are not limited to, stationary, invitations, labels and apparel such as T-shirts, caps, jackets and towels.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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