How can large companies scale the value of customer journey maps across their entire organization? By adopting a practice that Temkin Group calls Customer Journey Thinking.
(PRWEB) August 05, 2014
Strativity Group is pleased to announce our September 16, 2014 webcast, Next Generation Customer Journey Mapping, featuring Bruce Temkin, a world authority on customer experience, with Lior Arussy, president of Strativity Group.
Customer journey mapping is a critical step in customer experience transformation. However, many such initiatives have ended up as just a colorful poster. Designing effective, actionable customer journeys will be the focus of this joint webcast.
Click here to register for this webcast which will provide attendees with:
- Clear, actionable steps to design an effective customer journey map
- Case studies and lessons learned while working with some of the world’s leading brands
- Techniques that will elevate your customer journey mapping to the next level
How can large companies scale the value of customer journey maps across their entire organization? By adopting a practice that Temkin Group calls Customer Journey Thinking. Temkin will describe how companies can adopt this new approach to customer experience.
Date: Tuesday, September 16
Time: 1pm - 2pm EDT
Who should attend?
Customer Experience Executives and Professionals, CMOs, CEOs, CIOs, Change Management and Organizational Design Professionals
Register today: http://www3.gotomeeting.com/register/268478078.
About Bruce Temkin
Bruce Temkin is widely recognized as a leading expert in customer experience. His company, Temkin Group, is a research and consultancy focused on enterprise-wide customer experience transformation. They've helped many of the world's largest brands build customer loyalty by accelerating their CX journeys and avoiding many of the pitfalls along the way. Bruce is also the Chair and co-founder of the Customer Experience Professionals Association, a global non-profit organization. His blog, Customer Experience Matters, is one of the most popular blogs in the space. Prior to Temkin Group, Bruce spent 12 years with Forrester Research during which time he led many of the research groups, including customer experience, eBusiness, and financial services. Bruce was Forrester's most-read analyst for 13 consecutive quarters. Visit http://www.temkingroup.com/ for more information.
About Lior Arussy
One of the world’s authorities on customer experience and customer-centric transformation, Lior Arussy delivers results. His strategic framework converts organizations from product to customer centricity. Arussy is the founder of Strativity Group, a global customer experience research and consulting firm which helps clients create delightful customer experiences and execute profitable customer strategies. Arussy grew the company from his garage to a multi-national professional firm with offices in the US, Australia, Canada, Germany, Latin America, Norway, Spain and Turkey.
Among his clients are FedEx, Mercedes-Benz, The New York Times, Royal Caribbean Cruise Lines, Royal Mail, Sage, and Honeywell. His work has impacted 220 million customers and 375,000 employees in 21 countries. Arussy is the author of 5 books on customer experience, employee engagement and experience innovation. For more information visit http://www.strativity.com.