More analytics means users can now send more targeted and relevant messages in future campaigns.
Anaheim, CA (PRWEB) August 07, 2014
Trumpia, the leading multi-channel messaging and marketing automation solutions provider, announced today the release of an all-new SMS Click-Through Tracking feature, a simple but powerful tool that allows users to track each instance a subscriber clicks on an embedded link sent out in mobile text messages.
With SMS Click-Through Tracking, Trumpia users get valuable feedback for their important announcements or marketing campaigns. Users can easily view how many clicked on a link and measure the click-through rate, allowing them to analyze campaign effectiveness.
This feature shows exactly how many contacts were compelled to click the link in a mass text message. From here, the possibilities are endless. Users can test responses to different offers sent to two different groups and gauge which offer is more attractive.
Another useful application of this feature is to sort individuals and create new distribution lists based on which links they’ve clicked. For example, a user could create a new distribution group that consists solely of their customers who previously clicked on a sneaker promotion, and send them an invite to their summer sneaker sale.
Of course, the flip side of tracking who clicks on links, is tracking those who didn’t. Users can resend the most important messages that audience missed, or offer more enticing promotions to those who didn’t bite on a 10% off storewide sale.
“More analytics means users can now send more targeted and relevant messages in future campaigns,” said Ken Rhie, CEO of Trumpia. “This will help boost response rates and keep their customers coming back.”
Trumpia is the leading multi-channel messaging & marketing automation software platform, committed to helping businesses grow and stay well-connected with their audience. Trumpia integrates SMS, mobile app, email, voice broadcast, and social media to give businesses and organizations wider reach, higher responses, and greater results.
Trumpia also provides a White Label Reseller Program, Affiliate Program, and Developer API. The Support Team is available seven days a week -- Monday through Friday, 6:00 am to 6:30 pm, and Saturday and Sunday, 8:00 am to 4:00 pm Pacific time. For more information about Trumpia's Multi-Channel Messaging & Marketing Automation platform or API, visit http://www.trumpia.com, or call +1-888-707-3030.