Carabiner Communications Celebrates 10-Year Anniversary With Release of New Infographic Illustrating Top B2B Marketing and PR Trends Through the Years

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Firm Founder Peter Baron Also Discusses a Decade of Evolution and Impact for Corporate Communicators

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From smiling and dialing reporters to adapting news dissemination to 140 characters or less, Peter Baron, founder of Carabiner Communications, a marketing communications firm serving start-up and fast-growth companies, is celebrating his firm’s 10-year anniversary with a nostalgic look back at the top business-to-business (B2B) marketing and PR trends that shaped how corporate stories get told.

Carabiner Communications’ new infographic, “The Driving Forces Behind 10 Years of Storytelling,” illustrates a decade’s worth of evolution in marketing communications by highlighting key changes within the industry that impacted how corporate news was generated and consumed.

The infographic explores the years 2004-2013, from the explosion of the blogosphere through the emergence of social networking to people’s insatiable appetite for visually stimulating content. The graphic also takes a look at trends that may influence how corporate communicators disseminate information in the future.

“While the B2B marketing field has certainly changed and adapted throughout the years, we’ve definitely experienced a steeper transformational curve in the last decade,” said Baron. “We haven’t strayed too far from the storytelling process of gathering information and putting it in context. However, we now have more delivery and distribution options literally at our fingertips. Our job has always been about connecting the dots for our clients and finding the best ways to reach their key audiences by cutting through the noise and staying abreast of new and evolving communications channels.”

Baron expands on his 10-year perspective in this related blog post, “Cupboards, Old Dogs and the Decade That Flew By”.

About Carabiner Communications
Carabiner has a highly cooperative team of seasoned marketing veterans specializing in content development, public relations, digital communications and lead generation. We help make big reputations for start-up and fast-growth B2B companies. We're as adept at honing and focusing messages as we are at delivering them, weaving together multiple communications channels to every client's advantage. Founded in 2004, Carabiner Communications was ranked the fourth largest PR firm in Atlanta by The Atlanta Business Chronicle in 2014. To learn more, visit and follow us on Twitter @CarabinerPR.

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Sara Wakefield
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