Riversand Technologies Furthers Commitment to Media and Entertainment Industry Clients Through MESA Advisory Board and Entertainment Identifier Registry Association(EIDR)

Riversand Technologies announced today that it has joined the Entertainment Identifier Registry Association (EIDR) and the Advisory Board of the Media and Entertainment Services Alliance (MESA).

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Media & entertainment companies rely on highly networked master and reference data such as products, titles, channels, formats, regions and talents. A strong MDM strategy is the key to streamlining and simplifying the process and protecting priceless IP.

Houston, TX (PRWEB) August 04, 2014

As part of its ongoing commitment to provide a complete Master Data Management (MDM) solution for the Media & Entertainment Industry, Riversand Technologies announced today that it has joined the Entertainment Identifier Registry Association (EIDR) and the Advisory Board of the Media and Entertainment Services Alliance (MESA). Earlier this year, Riversand showcased its multidomain MDM software MDMCenter® at MESA’s Entertainment Supply Chain Academy (ESCA) Digital 2014 Conference and was Brand Sponsor of their Hollywood IT Summit (HITS).

Riversand Technologies' MDMCenter® has been selected by world leaders in Media & Entertainment to help them achieve critical business goals such as product metadata management, adaptation to channels and formats, global distribution and financial reporting. In addition, Riversand’s MDMCenter® helps media and entertainment companies with streamlining their title data, creating a single source of truth across multiple channels, and managing consistent and trusted data across the enterprise. This, in turn, helps companies to optimize digital distribution of content and maximize revenues.

At the Gartner Enterprise Information and MDM Summit 2014, Riversand and a key media customer presented a fresh perspective on how MDM is being used in the media and entertainment sector (see Gartner Enterprise Information and MDM Summit 2014 Recap at http://bit.ly/1qg7md4).

EIDR is a universal unique identifier system for movie and television assets. From top level titles, edits, and DVDs, to encodings, clips and mash-ups, EIDR provides global unique identifiers for the entire range of audiovisual object types that are relevant to entertainment commerce. The Registry’s flexible data model supports complex relationships that exist between various assets and is interoperable with other standard and proprietary identifier schemes.

MESA fosters end-to-end collaboration among entertainment service providers, their customers and trading partners. Through their events, media and special interest groups, MESA’s mission is to build efficiencies in the creation, production and distribution of physical and digital media and entertainment.

Media & entertainment companies rely on highly networked master and reference data such as products, titles, channels, formats, regions and talents. A strong Master Data Management (MDM) strategy is the key to streamlining and simplifying the process and protecting priceless IP. Master data governance is critical to ensure consistency and accuracy across business teams and systems, which are frequently distributed in multiple regions.” commented Upen Varanasi, CEO of Riversand Technologies.

For more information on how Riversand’s entertainment industry customers’ are using Riversand’s MDMCenter® to streamline and simplify the process and protect their priceless IP, visit http://bit.ly/1rpkVJB.

About Riversand Technologies

Riversand Technologies, Inc. is a worldwide provider of Master Data Management (MDM), Product Information Management (PIM), and data quality solutions. Customers include VF Corporation, Bed, Bath & Beyond, PC Connection, Scansource, Schneider Electric, ESAB, Teva Pharmaceuticals, ConocoPhillips and ExxonMobil. Riversand's PIM and MDM solutions allow clients to manage accurate, timely and up-to-date information through their supply chains, providing accelerated time-to-market, vendor data on-boarding, product assortment growth and an enhanced cross-channel customer experience. For more information, visit Riversand.com and follow @RiversandMDM on Twitter.

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