Kiev, Ukraine (PRWEB) August 05, 2014
As the application Yo grabs headlines and $1.5M worth of funding (source: TechCrunch) with its promise to reduce communication to a binary code, Brainberry Global has heard the dissatisfaction expressed in headlines and comments about the tendency it represents. In releasing Minute of Life, Brainberry Global challenges users to reexamine their relationship with the act of communication, and with it the passage of time.
Although there is an already established opposition in the digital sphere to the devaluation of rcehuman interaction, the applications that are driving the tendency are downloaded and used with increasing frequency. The same people who complain about them are those who adopt new technologies. The desire for meaningful connections has reached a crisis point.
Yo now has more than 500,000 installs from the Google Play Store.
However, the reviews that it has collected from iTunes store give a fuller story. They are largely parodic, making fun of the ridiculous nature of an app that only lets you say one thing.
Minute of Life is a different sort of platform. It is less a sharing service than a means of publishing significant messages in video form. Its main feature is that users purchase a unique time slot when their video or slideshow will play on the main page. There will also be a unique share URL for each piece of content. The price is nominal, designed to ensure that the site will not be flooded by low-quality content as has happened with YouTube and other video hosting sites. The unique time slot ensures that each piece of content will be seen and not languish in obscurity.
These two features, the unique quality of each message and the guaranteed viewership of each piece of material, mark an opening of hostilities against low-quality content and superficial communication.
Other video and slideshow publishing platforms offer only the means to create a piece of content. As Ruslan Fedorenko, CEO of Brainberry Global says,
“Minute of Life functions as a cocoon, a wrapper that gives your message an added piece of value. The time slot plus the message creates the Minute of Life, and that is where the magic happens and everything comes together.”
Minute of Life is a quiet place on the Internet where anyone’s voice can be heard, a place to give gifts or publish art, a place that can bring some of the value back to the online world without sacrificing technology.
Check out Minute of Life.