Digital Technology Provider Sphonic Appoints Industry Leader Tom Sullivan as Head of Americas and Recruitment of a New Global MD to Lead International Efforts

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Appointment of Tom Sullivan as MD of Americas coincides with Sphonic’s entry into the Global Market with the Appointment of Global MD Daniel Wedge.

London, UK & Seattle, WA - Sphonic ( announced today that Tom Sullivan has joined the company launch their products into the “Americas” market. Tom Sullivan comes with a wealth of experience within the digital payments & fraud prevention industry, having spent the last twelve years at Expedia Inc. as Senior Director, Global Risk & Payments. In parallel, Tom has been the Chairman of Merchant Risk Council, driving the organisation’s impressive growth over the last 10 years. .

Tom joins Sphonic Americas, to replicate Sphonic’s successes in Europe in providing innovative solutions for risk management and customer acceptance to a range of digital clients. With the development of Workflow Manager (“WFM”), which was invented by Andy Lee, Founder & Chief Product Officer, Sphonic provides its clients the ability to harness data from an unlimited number of leading vendors through a single API. By incorporating, in-flight decisioning and other real-time logic, WFM is increasingly becoming a platform of choice by leading brands in the UK and Europe.

Upon his appointment to Sphonic Americas Tom Sullivan added “I am excited to start a new challenge with Sphonic and look forward to working with the team to further develop their extensive product and service suite into the Americas. With a number of career options on the table, I was most attracted to Sphonic’s vision to support a vibrant digital payments and banking environment in the Americas region.”

Riten Gohil, CEO said “Tom’s wealth of experience and industry knowledge made him our number one choice to lead our Americas operation. There is a huge amount of innovation in the US and the rest of America in the digital payments and banking space, where the Sphonic technology can provide huge value. With Tom leading our efforts in this region, we are excited to provide the market access to our products which have been successful in Europe.”

Riten also went on to discuss the appointment of Daniel Wedge as the Global MD, to assist in the international expansion of Sphonic “Daniel brings a wealth of global business knowledge that makes him ideal to lead our efforts to grow the business outside of Europe. His experience in the AML solutions space is exciting to us as we continue development of compelling solutions for our clients and partners”.

About Sphonic

Sphonic is the trading name of Symphonic Solutions Limited. The company was established in Q1 2012 with backing from private investors to develop and launch WFM. With the growth in e-commerce, mobile payments and consumer wallets, alongside increasing concerns around customer security, the platform has been created with the growing demands for digital security. WFM enables clients to integrate with its innovative big data vendor network through a single API. also provides professional services and research and development consulting for financial services, eCommerce and mCommerce clients globally.

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For further details, please contact:
Riten Gohil: +44 (0) 7508 487 179

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