New York, New York (PRWEB) August 06, 2014
The New York City public relations firm, MaciasPR, has just published the financial industry’s first comprehensive white paper that measures the cost benefits, investor reach and ROI of financial PR.
A Statistical Look at the Benefits of Financial PR for Private Equity, which can be requested for free at http://www.MarketYourFund.com, converts a dense collection of research and analytics into comprehensive conclusions that can help fund managers reach a more analytical and methodical decision about marketing their funds. Specifically, the white paper makes objective cost and reach comparisons between the two most notable marketing techniques – publicity and advertising.
The white paper also documents and expounds upon well-researched university studies and public research that documents how the media influences investor behavior, including:
-A University of California study that documented how stocks in the news get on average $100 thousand more in investments per fund than stocks with no media coverage.
-A study from Cogent Research that details how 70 percent of investors reallocated their portfolios after reading or watching a news story on a stock.
-Roughly 52 percent of marketers are using social media to find new leads, according to Social Media Examiner. It also cites how big named funds, like Fidelity, Vanguard, and Charles Schwab, are investing the most money in social media to create positive brand impressions.
-Roughly 50 percent of fund managers are hesitant to invest in marketing because they believe it will have no effect on their industry, according to a survey by Preqin, however, 29 percent of fund managers are utilizing the JOBS Act to market their funds. Funds like Balyasny Asset Management and Topturn Capital are the most notable funds that have been using marketing strategies to give their funds a competitive advantage, according to Preqin.
The White Paper also uses independent reporting from the Public Relations blog, http://www.PRHelp.co, to measure the reach from a 5-month publicity campaign for an asset management firm. The publicity campaign introduced the fund manager to potential investors watching and/or reading stories on CNBC, Fox Business News, the Wall Street Journal, The International Business Times and Channel 11 in New York City.
Using Nielson data, the white paper documented how this publicity campaign reached more than 73 million potential investors, while an advertising-alone campaign would have reached fewer than 1 percent of those potential investors.
Readers can request the free white paper, A Statistical Look at the Benefits of Financial PR for Private Equity, at http://www.MarketYourFund, or review an infographic on this data at PRHelp.co.
ABOUT MARK MACIAS: Mark Macias is a former Executive Producer with WNBC, Senior Producer with WCBS and author of the book, Beat the Press: Your Guide to Managing the Media. He has marketed and publicized financial groups, start-ups and politicians, creating their online presence from scratch while raising their profile with influential news organizations, like CNBC, CBS News, CNN Money and Bloomberg News. Macias was also Executive Producer for a national business TV program that was syndicated by NBC. You can read more at http://www.MaciasPR.com