Yottaa to Host Webinar Featuring Independent Research Firm on Web Conversion Rate Tactics

Yottaa VP of Products Ari Weil to host webinar on retail conversions with guest speaker from Forrester Research, Inc., Vice President and Principal Analyst Peter Sheldon.

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Boston, Massachusetts (PRWEB) August 05, 2014

What: Yottaa VP of Products Ari Weil to host webinar on retail conversions with guest speaker from Forrester Research, Inc., Vice President and Principal Analyst Peter Sheldon.

Who: As vice president of products at Yottaa, a mobile and web optimization company, Ari helps retailers optimize their online shopping experience to increase conversions. The guest speaker, Peter Sheldon, a VP and principal analyst at Forrester Research, Inc., serves e-business and channel strategy professionals by bringing specific expertise that helps e-business leaders integrate e-commerce and back-office technologies across channels.

Why: The webinar will cover five proven conversion tactics that Peter has noticed fly under the radar of retailers. These tactics are not yet in the mainstream, but have moved the needle for retailers who have leveraged them. Some of the topics to be addressed in the webinar:

     •The correlation between site performance and conversion rates
     •How ‘ship from store’ can literally put a stop to the biggest conversion killer of all
     •Why free shipping is fast becoming a necessity
     •How community knowledge nudges the customer to the ‘add to cart’ button
     •Why consumers walk away before completing a purchase

Who Should Attend: Media covering e-commerce, cross-channel marketing, website optimization, customer relationship management, drop-shipping and retail. Also, e-commerce business decision makers and anyone with a stake in bettering the online retail experience.

When: August 7, 2014, 1:00 PM EST

Where: Registration is free. To register, click here.


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