The integration will allow clients to maximize their investment in their database and efficiently create targeted, personalized communications that get results.
Saratoga Springs, NY (PRWEB) August 05, 2014
Informz, Inc., a leading provider of digital marketing solutions for the association and nonprofit markets, announced today that MemberSuite has integrated its association management system with the Informz email marketing platform. The integration will allow Informz and MemberSuite users to streamline processes to improve efficiency and create more effective email marketing campaigns.
Informz offers a suite of digital marketing tools including a robust email marketing platform, professional services, and a mobile event application that enable associations and nonprofits to improve engagement and manage online communications all from one interface. The Informz platform easily integrates with data sources such as MemberSuite’s association management system to enable organizations to eliminate manual processes and improve efficiencies while increasing the ability to target and personalize messages.
“We are pleased to announce our new partnership with MemberSuite,” said Joe Tyler, CEO at Informz. “The integration will allow clients to maximize their investment in their database and efficiently create targeted, personalized communications that get results.”
The integration between Informz and MemberSuite creates an advanced relationship management solution, enabling users to:
- Personalize email messages based on data and lists from MemberSuite,
- Trigger and automate messages that create targeted member conversions,
- Allow members to manage their own email communication preferences,
- Track preferences and click-thru behavior and apply this insight to future member communications,
- View reporting metrics and subscriber activity from email campaigns in MemberSuite,
- Improve efficiency and data integrity by having only once source of data to manage.
“The power of MemberSuite's modern solution is in the customization and options available to our customers. We're excited about our partnership with Informz because it offers our customers even more options in how they configure their emarketing program to further enhance their members overall experience,” said Andrew Ryan, Chief Executive Officer at MemberSuite.
Associations utilizing this integration will be empowered to take their email marketing and communications to the next level. For more information, visit http://www.informz.com.
Informz is a leading provider of digital marketing solutions to the association and nonprofit industries. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their members and constituents, and receive valuable feedback to refine future action. The Informz portfolio of solutions includes email marketing tools, professional services and a mobile event application.
MemberSuite is the premier software and services provider of association management solutions for associations and non-profits of all sizes. MemberSuite harnesses the power of the cloud to deliver enterprise-class Association Management Software that enables modern organizations to accomplish every activity they need to serve their constituents. With dozens of modules, a fully-customizable platform and a dedicated professional services team, MemberSuite is changing the way modern associations do business.