The Everyday Watch: A Timeless 10-Piece Watch Collection With Easy-Change Straps that Retails for the Price of One

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MIJLO uses innovative technology & crowd-sourced design to create a 10-in-1 timepiece.

MIJLO (pronounced “My-lo”), a sustainable design company, launched just this year by 29-year-old Canadian entrepreneur Daniel Eckler, who also founded start-up successes Piccsy and Everyguyed, has called upon the public through crowd-sourcing to create “The Everyday Watch” (

Daniel’s work has been praised by the likes of GQ, New York Magazine, NYLON, TechCrunch, Engadget, Vanity Fair, and The Wall Street Journal, to name a few. His most recent venture, MIJLO, is changing the game in minimal, versatile, and functional design.

The 10-in-1 timepiece consists of two neat faces and five distinct bands, all neatly bundled in a gray felt case. With versatility comes convenience; the MIJLO community perfected a unique clasp system that allows bands to slip on and off in a matter of seconds, a new style is a click away.

The Everyday Watch will be the first of many projects, which will encourage the MIJLO community to play a key role in the design process. Featuring classic styles with the modern consumer in mind, the majority of MIJLO’s product design will be developed through crowd-sourcing, online ideation,

“Our goal was to create an affordable watch with quality design and a commitment to durability. The versatility of The Everyday Watch makes it a classic timepiece that can be passed down through generations,” said Daniel Eckler, founder of MIJLO. “It was also key to us to get community input obtaining a deep understanding of our community’s needs and wants.”

Boosted by the success of their first Kickstarter campaign, “A Better Backpack” which garnered 1,600 backers, MIJLO has once again, applied their core design values to The Everyday Watch. The MIJLO approach to clean design, functionality and convenience continues to attract luxury-seeking consumers without alienating budget-conscious buyers.

The Everyday Watch retails for $247 US including international shipping through Kickstarter at

For interview requests, hi-res images, or more information, contact: daniel(at)mijlo(dot)com.

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Daniel Eckler
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since: 11/2008
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