LUSH Elevates Its "Fresh is Best Policy" by Unveiling OrderGroove's Subscription Retail Platform® to Customers

Innovative cosmetic brand launches new subscription commerce program with OrderGroove, adding convenience and control to the customer auto-replenishment process.

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This initiative would not have been possible without the OrderGroove team and technology. They have taken a very complex service offering and made it simple. We look forward to growing this program, and know we can with the support of OrderGroove.

New York, NY (PRWEB) August 05, 2014

Today, OrderGroove, the industry-leading provider of subscription commerce solutions, announced that LUSH Cosmetics, North America, has selected OrderGroove to launch and manage its subscription commerce program. LUSH, the cosmetic deli of the beauty world, recently debuted its new product subscription service – Auto reFRESH – on OrderGroove’s Subscription Retail Platform®. LUSH plans to leverage the platform to further advance its ability to get fresh product into the hands of customers at the perfect time.

The OrderGroove-powered Auto reFRESH service enables LUSH customers to have their favorite products regularly delivered at the frequency of their choice. Customers receive convenient, automatic deliveries to their doorstep, with the ability to update, cancel, or reactivate at any time. Furthermore, using OrderGroove’s platform, customers can easily add one-time purchases to upcoming subscription orders. Popular Auto reFRESH products include hand & body lotions, shampoo and conditioner, and face/body scrubs.

For LUSH, it was critical that its subscription program captured the same brand experience as the online and in-store environment. LUSH partnered with OrderGroove because they provided a white-labeled, feature-rich platform that could be deployed quickly though a pre-built Demandware cartridge, as well as an integrated environment that allows the brand to continually enhance the subscription shopping experience. In addition, OrderGroove’s award-winning team of Subscription Marketing Experts and Data Analysts provides the account management, best practices and expertise to ensure optimization of key KPIs such as conversion and retention – maximizing subscription value and purchase frequency.

“To launch a service that provides such convenience to our customers has been a real success for us,” says Mark Parrott, eCommerce Manager of LUSH Cosmetics, North America. “It’s important for us to get the freshest product into the hands of our customers, as conveniently as possible. This initiative would not have been possible without the OrderGroove team and technology. They have taken a very complex service offering and made it simple. We look forward to growing this program, and know we can with the support of OrderGroove.”

"I’m very proud to announce the addition of LUSH to our rapidly growing roster of premier brands in the expanding health and beauty vertical," said Greg Alvo, CEO and Founder of OrderGroove. "LUSH is yet another client that has experienced the benefits of our Demandware partnership and a pre-built module that combines the level of sophistication CMOs expect with the simplicity marketing teams deserve. I am very pleased that LUSH chose OrderGroove as a partner to create and support an unparalleled customer experience that will simplify their customers’ lives through convenience. We look forward to driving increases in customer lifetime value and program success both for LUSH and its customers."

About LUSH:

LUSH Fresh Handmade Cosmetics offers scented selections of ethical skin care, hair care, bath and body luxuries, as well as off-beat gift ideas loaded with natural ingredients. A self-appointed cosmetic deli, LUSH makes effective products out of fresh organic fruits and vegetables, the finest essential oils, and ingredients that are ethically and sustainably sourced from around the world. Since LUSH arrived on the scene 19 years ago, its philosophy has always been to have the least possible impact on the environment while still producing effective and innovative beauty products. In doing so, LUSH products are 100% vegetarian, 82% vegan, 60% preservative-free, and 38% free of wasteful packaging with absolutely no animal testing being done on LUSH products or ingredients. These ethics are at the heart of the brand and will remain there with every new shop that opens globally.

About OrderGroove:

OrderGroove is the leader in subscription commerce solutions, powering subscription, and auto-replenishment programs for retailers, including CVS, Grainger, Dollar General, Jockey, L’Oreal & Swanson. The company’s Subscription Retail Platform® – coupled with an award-winning team Subscription Marketing Experts & Data Analysts – empowers brands to leverage the power of convenience to convert shoppers into loyal subscribers, increasing annual spend, purchase frequency, and customer lifetime value by 200 – 400%. To learn more, please visit http://www.ordergroove.com.

Media Contact:
Katie Shea
Director of Marketing
OrderGroove
(646) 502 - 5920
katie(dot)shea(at)ordergroove(dot)com


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