Kukui Corporation Adds Tire Module to Software Platform

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New feature allows Kukui clients to market tire sales and services online.

“We believe this new module allows us to serve our clients better and establishes Kukui as a leader in the marketing software solutions space,” added Westerlund.

Kukui Corporation, a developer of marketing software solutions for the automotive repair industry, has added a new tire module to its success platform. The tire module will enable Kukui clients who sell tires, to market their products and services online. The online component easily integrates into a tire retailer or automotive repair center’s website and guides consumers through the tire purchasing process.

For example, through the tire module, consumers can seamlessly browse a shop’s tire inventory, obtain pricing by size or by the year, make and model of their vehicle, view rebates and schedule service appointments. The new module also offers the ability to check suppliers’ inventory in real time and includes an email marketing feature with simple campaign creation and management elements.

According to Dealer Plus, a software developer catering to the retail tire industry and a resource for industry research, 68 percent of all tire sales start with an online search. Only 17 percent of replacement tires are sold through new car dealerships, leading many traditional auto repair shops and other retailers to expand their services to include tire sales.

“Over the history of the automotive industry, shops have been fragmented into different specialties: transmission, auto body, tires, mufflers, etc. Now we’re moving into a trend where shops are beginning to do it all,” said Kukui President and CEO Todd Westerlund. “We researched the tire industry and found growing demand for a fully-functioning tire module.”

Through its revolutionary software platform, Kukui is able to accommodate all of a service shop’s marketing needs – from website development to social media support to direct mail fulfillment. The company’s product suite includes smart web pages that are optimized to boost sales conversion rates, a simple-to-use Content Management System and customer retention tools such as email service reminders. The platform also offers detailed analytics to help shop owners determine which marketing channels are generating the most business.

The company is continually upgrading its platform to offer new features that will help clients grow sales.

“We believe this new module allows us to serve our clients better and establishes Kukui as a leader in the marketing software solutions space,” added Westerlund.

About Kukui

With a rich history in information technology, Kukui provides businesses with a custom website platform and software solution that integrates with each organization’s Point of Sale (POS) system. This empowers each of Kukui’s clients with quantitative data showing their monetary return on investment, the number of new clients based on their POS system, statistics revealing their customer retention rate, and areas to improve their business through the tracking of phone calls, appointment forms, and feedback from customer reviews.

For more information about Kukui, visit http://www.kukui.com.

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