The ABA’s Law Practice Division and The Wickford Group's Principal, Rod Boddie,Team Up On A New Book, "Succeeding As Outside Counsel"

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Author offers the client’s perspective on what makes outside counsel great

Rod has effectively used his extensive experience managing outside counsel to assemble a valuable roadmap for outside counsel who are looking stronger relationships with [their] clients

The American Bar Association and The Wickford Group are proud to announce the release of Rod Boddie’s "Succeeding as Outside Counsel – a Guide to Providing First Class Legal Services From the Client’s Perspective." Published by the American Bar Association’s Law Practice Division, "Succeeding as Outside Counsel" offers insight into the needs and expectations of clients, and presents concrete steps outside counsel can take to identify and satisfy those needs and expectations.

“Rod has practiced as senior in-house counsel for 17 years,” said Denise Constantine, Book Publishing Manager with the ABA’s Law Practice Division. “In 'Succeeding as Outside Counsel', Rod has effectively used his extensive experience managing outside counsel to assemble a valuable roadmap for outside counsel who are looking to offer clients true value through the delivery of legal services and who seek to build stronger relationships with those clients. We’re excited to add a guide written from such a unique perspective to our stable of practice-enhancing publications.”

“I’m thrilled to be working with the Law Practice Division to bring this book to lawyers and legal professionals at firms of all sizes” said Rod Boddie, author and Principal & Senior Advisor for The Wickford Group. “In relying on numerous outside lawyers and their support staff for so many years, I realized that the difference between the great lawyers and the rest of the pack has more to do with their focus on the client than their legal expertise. I try to use 'Succeeding as Outside Counsel' to share how lawyers and law firms can incorporate that client focus in their delivery of legal services, and show what affect that focus has on the client. The Law Practice Division’s commitment to providing lawyers the tools to grow and enrich their practices, makes the ABA the perfect partner on this project.”

Purchase the book at


The ABA Law Practice Division is a professional membership organization providing resources for lawyers and other legal professionals in the core areas of the business of practicing law—marketing, management, technology and finance.

With nearly 400,000 members, the American Bar Association is the largest voluntary professional membership organization in the world. As the national voice of the legal profession, the ABA works to improve the administration of justice, promotes programs that assist lawyers and judges in their work, accredits law schools, provides continuing legal education, and works to build public understanding around the world of the importance of the rule of law.


The Wickford Group is a premier legal training and consulting company providing high-end customized client relationship solutions to law firms across the country. By drawing on its members’ experience as in-house counsel and by incorporating the thoughts and opinions of dozens of in-house lawyers, The Wickford Group has created training initiatives that guide outside counsel on what clients expect from their lawyers and how to deliver it. For more information, visit

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Debbie Lane
The Wickford Group
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