With click-thru and conversion rates that are unparalleled when compared to traditional online ads, we’re seeing native commerce become a go-to monetization tool for both publishers and brands.
Venice, CA (PRWEB) August 05, 2014
StackSocial, the leading commerce platform to discover and buy innovative technology products, today announced the expansion of its native commerce business to include the Android vertical. The Venice-based startup is adding market leaders Android Authority, Phandroid, AndroidGuys, and Pocketnow to its roster of publishers leveraging its innovative commerce solutions to further monetize and engage audiences.
Two and a half years after successfully launching with an Apple/Mac focus, StackSocial has since scaled its efforts to offer exclusive deals for gamers, entrepreneurs, designers, developers, and now Android users. Starting today, Android publisher partners will be able to organically highlight StackSocial’s hand-picked games, apps and accessories within readers’ daily experiences and pair with native checkout functionality for seamless purchasing.
“With click-thru and conversion rates that are unparalleled when compared to traditional online ads, we’re seeing native commerce become a go-to monetization tool for both publishers and brands, said Josh Payne, Founder and CEO of StackSocial. “We’re continuing to pioneer our vision of delivering more value to readers through the fusion of content and commerce, by creating a new set of tools to help publishers deliver personalized, curated product recommendations to their audiences.”
"As a leader in the rapidly expanding Android space, we're excited to partner with StackSocial as it continues to forge new trails at the intersection of content and commerce. With their track record of generating incremental commerce revenue for publishers, we're confident this partnership will play a strong role in our continued growth," added Darcy LaCouvee, Founder & Editor in Chief, Android Authority.
In addition to its Android partnerships, StackSocial also announced the launch of digital storefronts on The Next Web and AOL video game property, Joystiq, bringing its total number of publisher partners to over 500.
"We have a large and loyal audience and we have been looking at offering curated deals for a while now. By teaming up with StackSocial for the TNW Deals shop, we can offer hand-picked, high quality products and deals which we know our community will love in a seamless and super slick way,” said Patrick de Laive, Co-Founder of The Next Web.
With a combined reach of 19 million unique visitors per month, The Next Web, Phandroid, Joystiq and other new partners bring StackSocial’s total network reach to well over 75 million monthly unique visitors.
StackSocial remains profitable, doubling revenue year-over-year, while simultaneously scaling its team by 50% from 20 team members to 30 this year to focus on bringing its native commerce solution to more audiences.