65+ Crowd Continues to Adopt Technology

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Front Page Digital reports on recent increase of seniors going online.

Recent research shows that adults ages 65 and up are using the Internet more and more. Front Page Digital has noticed this trend, and is offering tips for businesses on how to reach this demographic online.

According to a recent study by Pew Research Internet Project published in April, 59 percent of adults 65+ are using the internet. Among these older adults who go online, 71 percent do so every day or almost every day and an additional 11 percent go online three to five times per week.

Besides discovering that seniors are active online, the study also found differences in Internet use among groups of seniors online. For example, affluent and well-educated seniors are going online at a higher rate than those less well-off. In addition, among seniors with an annual household income of $75,000 or more, 90 percent go online and 82 percent have broadband at home.

Seniors with a college degree are also more likely to go online. The study also found that eReaders are more prevalent than smartphones for seniors. Twenty-seven percent of seniors own a tablet, e-book reader or both, while 18 percent own a smartphone. More information about the study can be found at http://www.pewinternet.org/2014/04/03/older-adults-and-technology-use/.

Seniors are definitely looking online for products and services, making it important for businesses to be found in search engines, even if their primary target customer isn’t the traditionally tech-savvy audience.

For businesses, making their website easy to navigate and large enough to read easily is important because many senior adopters are unsure of their skills and will become frustrated if they are unable to use the website easily.

To learn more about how to reach seniors online, contact Front Page Digital by calling 573-298-4430 or visiting http://www.frontpagedigital.net/.

About the company:
The Jefferson City News Tribune was founded in 1865, and has been the advertising source that central Missouri businesses turn to when marketing their products or services. Today, News Tribune is much more than a newspaper. With the addition of Front Page Digital, Central Missouri Newspapers now hosts a complete suite of integrated media products that connect businesses to the targeted consumers they need to grow their brand successfully and to drive revenue.

Each month, News Tribune, Front Page Digital and its affiliated websites receive 1.4 million page views, according to Google Analytics. Now, with the addition of Front Page Digital, their proven strategy for reaching influential, local consumers will expand businesses in ways owners never thought possible.

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Krissy Tripp
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