(PRWEB) August 06, 2014
Mindmatrix, the leader in sales enablement and channel automation software, announces the rollout of its new MSP Advantage Program. Mindmatrix has been producing sales enablement and automation software since 1999. Mindmatrix’s platform is unique in its capacity to use sales enablement and automation functionality to drive the entire sales cycle from lead generation to closing sales.
Mindmatrix strives to enable Managed Service Providers (MSPs) to be more effective in sales and marketing. To achieve these goals, Mindmatrix has combined its technology platform with strategy and content to create a comprehensive marketing program known as MSP Advantage. The Advantage program provides MSPs with their own marketing strategies as well as web, email, and social media content to help them drive increased sales without the distraction of building these campaigns internally from the ground up.
Says Harbinder Khera: ”MSPs want to be focusing on what they do best: Managing Services. MSPs are often small-to-medium sized businesses whose focus is providing excellent services 24/7, and they don’t have the internal resources to develop intricate multi-channel marketing campaigns. MSP Advantage provides an affordable alternative that requires no additional staffing. They get professional marketing and sales enablement technology along with a fully supported strategy and content layer.”
Some of the specific new benefits include the development of a new onboarding process designed to identify the specific opportunities and challenges of each MSP as they join the program. The program also offers an in-depth monthly analysis service that includes SEO reports along with consultations to review the effectiveness of each MSP’s sales enablement efforts.
Khera continued, “Mindmatrix is an expert in the field of sales enablement and automation. We sit down each month with our MSPs and look at all of their marketing efforts, analyze for value, and design and implement tactical refinements to help them continue to close more deals, faster. The key point is that we are there, helping them every step of the way so their sales increase, but they can keep their focus on their core business."