SNOA Sleepwear Launches a Newly Redesigned Website

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An industry pioneer in sleepwear has unveiled a new look for its website.

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SNOA is excited to present its first line for the spring summer season.

There’s an old adage that says first impressions make lasting impressions and thanks to the newly redesigned website that SNOA Sleepwear has officially launched, visitors to the website will not only have a lasting impression, but an unforgettable one.

“We’re excited to officially launch our new website,” said Emily McGuirk, brand advocate and spokesperson for SNOA Sleepwear, a luxury product line that allows women to feel both warm and sexy in without having to compromise on either.

McGuirk explained that SNOA Sleepwear’s site was redesigned and re-launched with a strategy developed by CMK Distinctive Brands, their wholesale & consulting partner since January. “CMK’s role is to guide an already promising brand towards widespread success in the industry. Since SNOA’s primary business is in e-commerce was the logical first place to begin.”

The new site features a clean and professional design with easy site navigation for customers, as well as a gift buying for her guide, and many other helpful articles.

“More user friendly and beautiful,” remarks Anh Oppenheimer, company founder, " represents the luxury and quality that defines SNOA.”

“The goal was 2-fold: provide an interactive shopping experience for visitors, and communicate SNOA’s identity as a unique brand. SNOA is the first luxury sleepwear brand with eco-conscious products and a commitment to serving the greater good. The women of SNOA infuse that energy into all that they do.”

In addition to catering to women ages 30-60 looking for comfortable, sexy sleepwear, SNOA also donates a portion of its profits to protecting polar bear habitats through the Center or Biological Diversity.

SNOA, according to McGuirk, is also manufactured entirely in the United States, and believes in “home-grown” products sourced from organic fabrics such as modal, bamboo fleece, and silk hemp.

Although currently a smaller collection, SNOA is expanding the product line to be worn every night through every season. “After a great customer response to its winter-only line,” says Oppenheimer, “SNOA is excited to present its first line for the spring summer season.”

As to what customers have to say about SNOA Sleepwear, one customer identified as Tom gave it two thumbs up.

“You have an interesting niche and a good website - a quick search for "warm lingerie" brings your site to the top,” he said. “This is a birthday gift for my wife, and I am sure it will be warmly received. (Puns intended) We live in a charming 1920's bungalow (read: cold and drafty), and are exploring ways to stay warmer this fall/winter. Congratulations on pursuing your clever idea.”

But he’s not the only one.

Another customer identified as Mark said, “My wife, and I very much enjoy the Hot Toddy Nightie.”

For more information, please visit: and

About SNOA Sleepwear

SNOA Sleepwear was created when its founder, Anh Oppenheimer, climbed into bed wanting to feel not only sexy, but warm.

With an oversized sweatshirt and thick ski socks, she knew that night that although she was warm, the sex appeal lacked. In 2011, she launched the very first line of luxury sleepwear that was “devoted to looking sexy and feeling warm.

Source: SNOA Sleepwear LLC


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Emily McGuirk
since: 09/2010
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