Boston, MA (PRWEB) August 06, 2014
Invoke Solutions, the recognized leader in technology and crowdsourcing for large-scale market research and customer intelligence, is pleased to announce the strategic hire of Daniel Krason as Vice President of Sales and Marketing. In this role, Krason will enhance Invoke’s opportunities for long term growth by developing the company’s national channel and partnership programs, building new client relationships, and managing marketing activities.
"Daniel brings professionalism, experience and business development skills that will benefit our clients and add value to Invoke as we continue to grow,” said CEO Basil Bennett.
Krason brings extensive industry knowledge of consumer insights and business development from his experience working for research firms including Forbes Consulting Group, Forrester Research and TNS Custom Research. Most recently, Krason served as Managing Director of Business Development for Forbes Consulting. In this role he expanded the firm's footprint among CPG and Financial Services firms, focusing on the company’s proprietary technique for measuring subconscious emotions.
“I am thrilled to join such a wonderful team,” said Krason. “They’ve developed an innovative solution to address a growing need in the marketplace. Invoke’s ability to generate deep insights quickly and efficiently gives clients the confidence required to make sound business decisions – without the high costs and lengthy timelines associated with traditional custom research.”
Invoke Solutions is the pioneer and leader in real-time large scale qualitative and quantitative market research.