American Paper Optics Introduces EyePlay Illusional Signage

Share Article

Eye-catching Illusional Signs Have the Appearance of Movement with No Moving Parts; Can Be Used in a Wide Variety of Venues

News Image
EyePlay signage is a lower-cost advertising solution that is incredibly effective at grabbing the customer’s attention.

American Paper Optics LLC (APO), manufacturer and marketer of over 2 billion pairs of 3D glasses as well as other 3D products, recently debuted its latest promotional product: EyePlay Illusional signage.

EyePlay signs require no power, but appear to be moving when a customer walks by. That movement catches the viewer’s interest and engages them so they want to take a closer look giving advertisers more time to interact with customers and a new way to get their message across.

“EyePlay signage is a lower-cost advertising solution that is incredibly effective at grabbing the customer’s attention,” says John Jerit, President of American Paper Optics. “These signs seem to have a fluid movement that is simply mesmerizing. They make people want to walk by a few times to see how they work. Each time customers pass by an EyePlay sign, they’re internalizing the advertiser’s message.”

APO recommends using the EyePlay signs not only in POP displays and retail settings, but also a wide range of other venues: Sporting events, concerts, outdoor festivals, theme parks, hotels, restaurants, airports and more.

“EyePlay’s illusion of movement draws attention in any setting,” says Jerit. “And since EyePlay signage doesn’t rely on moving parts or power, you can use it anywhere.”

To learn more about EyePlay and see it in action, view APO’s EyePlay demo video.

About American Paper Optics

Based in Memphis, TN, American Paper Optics (APO) was founded in 1990 for the sole purpose of producing “3D Fireworks Glasses.” As demand grew for APO’s initial product, the company developed many other variations of promotional 3D eyewear, with limitless options for frame shapes. APO is now the world’s leading manufacturer of paper 3D glasses and has over 12,000 active customers worldwide -- with a customer list that includes The Walt Disney Company, Time, NBC, Warner Brothers, LEGOLAND, Crayola, CBS and DreamWorks. Other APO products include 3D anaglyphic glasses and polarized glasses for use with games, toys, magazines, direct mail, holiday light viewing, theme parks, movies, fireworks shows, Internet sites and television shows.

For more information on American Paper Optics and its products, visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jason Lewin