Replicating the look and functionality of the original sign was absolutely critical to preserving the significance of such a historic landmark.
St. Paul, MN (PRWEB) August 05, 2014
Lawrence Sign is honored to have been selected, once again, to light up the iconic Schmidt Brewery sign. Lawrence Sign designed, fabricated and installed the original sign in the 1940s and was awarded the project of lighting it once again.
The new Schmidt Brewery sign sits atop the original brewery site located in the West 7th Street neighborhood in St. Paul, Minnesota. The Schmidt Brewery had a long history at this location until it was sold to Minnesota Brewing Co. in the 1990s.
In early 2013, Dave Peltier, third generation sign maker and account executive at Lawrence Sign, learned of Dominium Development and Acquisition’s plans to redevelop the Schmidt Brewery site into artist lofts and reached out to the general contractor, Weis Builders. Since Lawrence Sign built the original letter sets, Peltier proposed his case for the opportunity to once again provide exterior signage for the historic site.
Working closely with Dominium, Weis and the St. Paul Historic Preservation Committee, Lawrence Sign was granted approval to fabricate the Schmidt Brewery sign.
Lawrence Sign enjoyed partnering with Weis while rebuilding the sign. “To the city of St. Paul, its residents and the St. Paul Historic Preservation Committee, replicating the look and functionality of the original sign was absolutely critical to preserving the significance of such a historic landmark,” said Peltier.
The sign is more than 18 feet tall and 80 feet wide. The letters are fabricated out of aluminum and feature energy-efficient LED lights. With approval from the city and several preservation and community groups, the red letters flash one-by-one until the sign is fully lit—just like the original.
The official lighting ceremony for the Schmidt Brewery sign appropriately took place on June 21, 2014, during the inaugural GermanFest celebration held at the brewery.
About Lawrence Sign & Nordquist Sign
Lawrence Sign, founded in 1929, designs, fabricates and installs signs for almost every industry servicing local, national and international clientele. Lawrence Sign utilizes advanced technologies and expansive facilities to provide direct in-house control of the entire sign fabrication process. The Company excels at serving companies with a multi-site national and international presence.
Nordquist Sign has been fabricating and installing interior and exterior signage, architectural elements and way-finding signage for more than 100 years. Nordquist’s customer base and scope of work includes custom signage and environmental graphics for hospitals, sports facilities, themed entertainment, corporate/financial and mass transit industries. Nordquist Sign also maintains a gaming division with offices in Las Vegas, NV and St. Paul, MN to serve casino gaming markets throughout the United States.
In early 2012, Lawrence Sign combined with Nordquist Sign to unite the unique resources and capabilities of the two companies. Together, Lawrence Sign and Nordquist Sign offer their clients more than 175 years of experience in sign manufacturing and installation for all facets of the signage industry.