Increasing levels of disposable income has created a resurgence in interest for paintball
New York, NY (PRWEB) August 07, 2014
In the latter half of the five-year period to 2014, the Paintball Fields industry recovered from a protracted state of decline, and industry revenue is anticipated to improve at an annualized rate of 0.7% to $604.9 million over the period. The industry was initially hurt both by the recession, which made paintball a costly luxury for most consumers, and falling consumer interest in the sport. Although the industry began to recover by 2013, shifting demographics and a declining amount of leisure time continue to pose threats to the industry's success. Nevertheless, revenue is expected to improve by 1.2% in 2014 alone.
Participation in paintball had initially declined in the years immediately following the recession. Industry revenue dropped steadily over the previous decade, with the exception of a 3.9% swing in industry revenue during 2010. Shifting demographics and declining leisure time have created uncertainty over the industry's future success. According to IBISWorld Industry Analyst Nick Petrillo, “The slight decline in the number of adolescents aged 10 to 19 will likely threaten overall industry growth over the next five years, since this age group makes up over half of all paintball players.”
However, changes in economic trends have been a key source of opportunity for the industry. Over the five years to 2014, the Consumer Confidence Index has vastly improved by an annualized 12.2% rate, while aggregate consumer spending has improved by an annualized 2.3% over the same period. “Increasing levels of disposable income as well as general confidence among consumers will make it increasingly likely that amateur paintballers will want to spend money at the industry's fields,” says Petrillo.
Over the five years to 2019, industry revenue is forecast to grow at a slightly higher rate than the previous five-year period. Continued improvements in consumer confidence and increasing consumer spending rates will likely play an important role in the industry's continuing pursuit of attracting new amateur and professional players to the sport. If the industry can successfully double down on special attractions that drive attendance and revenue, such as speedball tournaments, owners can potentially achieve significant growth among its amateur customer base.
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IBISWorld industry Report Key Topics
The Paintball Fields industry includes establishments that provide recreational paintball and other amusement services. Paintball is a sport in which players compete, either in teams or individually, to eliminate opponents by hitting them with gelatin capsules containing water soluble dye (i.e. paintballs) propelled from paintball guns.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
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