Boise, Idaho (PRWEB) August 06, 2014
Bolstering its portfolio of intellectual property and range of fraud-fighting patents, Kount was recently awarded another patent related to online device identification. U.S. Patent No. 8,799,458, titled, “Identifying and marketing to a user device involved in an online transaction,” was issued to the online fraud and risk management leader on August 5, 2014 and includes 56 claims. This is the third patent granted to Kount in 2014, with additional patents expected before the close of the year.
The patent describes an elegant method of collecting data from an online device. The data is then used to uniquely identify the device and create a device fingerprint. The data and fingerprint may then be used for fraud prevention or marketing efforts. The patent is applicable to all Internet connected devices. It also has claims specific to mobile communication devices, gaming systems, televisions and even vehicles.
“This patent reflects both our commitment to innovation and ability to provide unmatched technology leadership to help customers boost sales and beat fraud,” said Rich Stuppy, Kount COO. “We have steadily grown our patent portfolio across several areas, including numerous awards for the foundational fraud-fighting components of device fingerprinting and proxy piercing. Our latest patent builds on these previous patents and expands this reach into both marketing and fraud use cases.”
The patent is the latest in a series of Kount patents covering device fingerprinting and proxy piercing for marketing and fraud-fighting initiatives. This brings the number of Kount’s issued patents to 18. In April of 2014, Kount was issued U.S. Patent No. 8,701,170, “System for Secure Enrollment and Secure Verification of Network Users by a Centralized Identification Service” and in June was issued a U.S. Patent No. 8,762,574 titled, “Establishing Unique Sessions for DNS Subscribers.”
Kount helps businesses boost sales by reducing fraud. Its all-in-one, SaaS platform simplifies fraud detection and helps online businesses accept more orders. Kount’s turnkey fraud platform is easy-to-implement and easy-to-use. Kount’s proprietary technology has reviewed hundreds of millions of transactions and provides maximum protection for some of the world’s best-known brands. Merchants using Kount can accept more orders from more people in more places than ever before. For more information about Kount, please visit http://www.kount.com.