PolicyGenius Launches Pawbamacare, Closing the Gap for the 99% of Uninsured Pets in the US

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Pawbamacare.com Opens Today, Focused on Pet Insurance Education, Independent Comparison Shopping, and Giving Back to Pets in Need

Through Pawbamacare, PolicyGenius hopes to raise awareness about the benefits of pet insurance and help the approximately 170 million uninsured dogs and cats in the US get covered

More pet owners are buying pet insurance each year, with a 25 percent annual rise in 2013 alone, according to the North American Pet Health Insurance Association (NAPHIA). Despite this, 99 percent of domestic pets remain uninsured, while vet fees continue to increase – up 85 percent between 2000 and 2011. Bringing transparency to the pet insurance market and making shopping easier, PolicyGenius – a digital insurance broker and multi-product platform – today launched Pawbamacare: the first independent pet insurance comparison shopping and education site.

“Pet insurance is the fastest growing category in the insurance arena,” said Jennifer Fitzgerald, CEO and Co-Founder of PolicyGenius. “But, pet owners like myself can be overwhelmed by the options, and there is a great deal of misinformation about the value and benefits that pet insurance can provide. With Pawbamacare, we’re simplifying things, educating our pet-loving audience and providing independent advice on the best pet insurance plans to fit all needs.”

Pawbamacare (http://www.pawbamacare.com) launches today: a one-stop-shop for pet insurance education and pet insurance shopping. The website features plain English guides explaining which pets need insurance; the types of veterinary care typically covered; policy features to look for; and full explanations of expenses and risks involved. Over the next 90 days, PolicyGenius will donate 10 percent of the proceeds from Pawbamacare to animal rescue organizations, such as Animal Haven in New York City, for all pet insurance sales made through the Pawbamacare website.

Through Pawbamacare, PolicyGenius hopes to raise awareness about the benefits of pet insurance and help the approximately 170 million uninsured dogs and cats in the US get the coverage they may need for happy and healthy lives.

The Pawbamacare digital marketplace offers independent advice on the best plans on the market through a three–step checkup process that takes only a few minutes. The first step includes a Q&A that narrows down the exact type of insurance needed, followed by a side-by-side comparison between the top plan options, and finishes by sending shoppers to purchase their selected plan at one of PolicyGenius’ pet insurance partner sites.

PolicyGenius has partnered with America’s top pet insurers including ASPCA Pet Health Insurance, Embrace, Healthy Paws, Pets Best, Petplan, and Trupanion and has exclusive discounts on many of the plans offered.

“PolicyGenius’ Pawbamacare campaign and commitment to raising awareness around pet insurance will help save pet lives,” said Tiffany Lacey, Executive Director of Animal Haven. “Pet owners don’t always have the financial means to pay for medical treatment for a pet’s accident or life-threatening illness, which we often see in our shelter. Buying pet insurance can save owners and their pets from potentially heartbreaking financial and health decisions.”

The Pawbamacare program is led by Spokesdog and Pawbamacare Director, Ruby Fitzgerald. The site features state of the union news updates, a ‘Bipetisanship’ blog and testimonials all populated by America’s concerned cats and dogs (and their human counterparts to speak on their behalf).

“With no political motivation, we knew we could build a program with the education and partnerships needed to get any pet covered, regardless of their fur, feathers or political affiliation,” said Ruby. “We’ll do a better job than the humans did with the same goal last year.” To see Ruby’s full PSA on Pawbamacare please visit the PolicyGenius YouTube channel.

About Pawbamacare
Pawbamacare was developed by the team at PolicyGenius to drive awareness and increased understanding about pet insurance. Through independent, plain English guides, pet owners can use the portal to research and cross-compare pet insurance options, facts and needs. PolicyGenius has partnered with America’s top pet insurers to compare and match the country’s top pet insurance plans with pet owners.

About PolicyGenius
PolicyGenius is an independent digital insurance platform. It was founded in 2014 by two former McKinsey veterans who saw a gap in the insurance industry and dedicated themselves to shifting the industry online, and into the hands of the consumer. Through its online tools, users can discover their coverage needs and explore the best solutions. The company also provides the only place online to shop for pet, life, and renters insurance under one roof.

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Andrea Collins
Clarity PR
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