UK (PRWEB UK) 6 August 2014
Leading media owner and video network, Video Natives has today announced the implementation of Integral Ad Science (IAS) across all levels of service provision.
In a move to tackle the increasing issue of advertising fraud, the partnership will reinforce Video Natives’ ability to ensure only the highest quality inventory is offered to advertisers with full visibility.
IAS is the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, and describes itself as “committed to improving the safety, efficiency and effectiveness of the online advertising ecosystem.”
Commenting on the announcement, Andrew Morgan, Managing Director of Video Natives, said:
“Video Natives prides itself on its commitment to providing top quality placements to advertisers, and today’s announcement signals our dedication to this cause. We are one of the first networks to implement IAS across our business, something that is valued by advertisers.
"The IAS tools will offer us real-time fraud and suspicious activity detection and allow us to filter out impressions that don’t meet our already high viewability standards. We are excited to be able to offer this solution to our major brand advertising partners and know it will form a major part in our continued business growth.”
About Video Natives
Video Natives is a leading media owner and video network. Whether via our premium owned media publications or via our extensive video advertising network Video Natives offers access to high volume, quality, multi-screen video and a scalable solution to brand advertisers looking to increase brand awareness, engagement and customer sales. Our campaign management, optimisation and reporting delivers powerful results and return on investment.
We work with brands and agencies to create, plan and deliver campaigns that meet and exceed marketing goals. Our network is built on the world's best premium publishers, delivering at scale globally to your target audience with ease.
For more information, visit http://www.videonatives.com and find Video Natives on LinkedIn.