San Francisco, CA (PRWEB) August 07, 2014
StreetLight Data announces the publication of its first annual “Mall Shopper Mobility Report” that shows key patterns and benchmarks associated with visitors to 5,369 major malls and shopping centers across the U.S. StreetLight derived the patterns by using data from over 70 billion data records from cellular networks, GPS navigation satellites, detailed maps, and more.
With a standardized set of core metrics for the identified major retail properties in the U.S., StreetLight created scores that quickly and intuitively convey important patterns associated with individual locations and regions, such as the balance between local and regional shoppers.
“These scores have generated some interesting insights,” says StreetLight and founder CEO Laura Schewel. “For example, shoppers in New Mexico are far more likely to go to malls/centers near their offices than shoppers in New Jersey. However, the Plaza Paseo Del Norte in Albuquerque bucks New Mexico’s trend with very few shoppers who work nearby.”
Schewel continues, “As shopping patterns in the U.S. have become more complex in the recent past, analyses like this has become much more important. Americans go on more frequent shopping trips—often buying fewer items per trip—than ever before. Busy families with many places to be have spread shopping out through the week, between home and work and piano practice. At the same time, customers have become more particular, willing to travel further to access certain brands and shopping experiences. Today, nearly a third of the miles driven in the U.S. are for shopping—a pattern which places additional burden on individuals, families, transportation infrastructure, and the environment.”
“In order to adapt,” says Schewel, “retailers, property owners, developers, lenders/investors, city planners, and others must find new approaches to measure patterns of behavior at locations. This report contains one such approach. It is just the first of many reports that StreetLight will publish on the important and always-changing relationships between travel, home, work, shopping, habits, spontaneity, the built environment, and transportation infrastructure.” The report includes national and state-wide benchmarks, high- and low-scoring properties, as well as more details about how StreetLight created the scores.
About StreetLight Data
StreetLight Data, based in San Francisco, CA, is a privately held company founded in 2011. StreetLight Data delivers next-generation geospatial business intelligence to support critical decisions and improve return on investment in marketing, site selection, urban planning, and economic development. To learn more visit http://www.streetlightdata.com.