Setup The Upset Ready to Take on Streetwear

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Setup The Upset continues to grow as an online retailer for cutting edge fashion, featuring the hottest new brands in streetwear for men and women.

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Setup The Upset ( is a brand new online retailer for cutting edge fashion, featuring the hottest new brands in streetwear for men and women. Focused on showcasing the newest and hottest brands and products, Setup The Upset allows relatively unrecognized brands to showcase and feature their products alongside industry leaders. In doing so, Setup The Upset is able to open up the industry with new products from new brands that may have been otherwise overshadowed by the industries leading companies.

The term Setup The Upset refers to the notion that smaller companies or “underdogs” now have the ability to compete for customers, showcasing their products and upsetting the usual routine of the industry. Our customers inspire creativity and competition between our brands.

Started by Vinny Galiano (@VinnyGaliano), a then 22-year-old entrepreneur in late November of 2013, Vinny realized that smaller brands with products that were just as good, if not better, did not have a chance for success in such an overly saturated industry. Starting a clothing brand at the age of 18, Vinny was able to grow his brand into a recognizable figure in the industry, but not without realizing the overwhelming obstacles it took to get there.

Setup The Upset ( continues to grow and is now home to more than 50 brands of all sizes showcasing their products to a steadily increasing customer base. Setup The Upset has also made major advancements in partnering with market leaders such as eBay, Amazon, and Pitney Bowes to take advantage of various solutions, further increasing product exposure for our brands.

About Setup The Upset, Inc.:

Setup The Upset, Inc. ( is a growing online retailer of “streetwear” and cutting edge fashion, featuring the hottest new brands and products for men and women. The company was founded in 2013 by Vinny Galiano and is headquartered in New York, NY. Setup The Upset has made major advancements in showcasing brands and products of all sizes to a growing, loyal customer base.




To learn more about Setup The Upset, please contact:
Setup The Upset Marketing & PR Team
(718) 309-2792

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PR & Marketing Team
since: 07/2013
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