beachBUB® Breaks Through National Media With First Appearance on TODAY Show

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After only six months on the market, the beachBUB® lands its biggest morning show segment thus far, the TODAY Show. As a result the company has had a steady increase in sales.

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'This is just the beginning of the rollout phase for the beachBUB® and only the first summer in the market.' - Sarah Schermerhorn

It has been only seven months since beachBUB USA launched its first innovative product, the beachBUB® in the beginning of 2014. The patented beach umbrella base has since been featured on several morning news segments across the country this summer. Fox News and ABC affiliates have been at the forefront of the conversation. However nothing prepared beachBUB USA for the amount of national interest that would come from the feature debut on the TODAY Show with Kathie Lee and Hoda. The segment, Summer Style under $25, showcased beachBUB® as the first product and highlighted how well the beachBUB® anchors your umbrella so it never blows away. The exposure contributed to the largest business day for the company to date. It only furthered beachBUB®’s awareness across the country and has created a nationwide stir for the umbrella base.

The segment aired on July 16th which proved perfect timing for beachBUB® and for building brand awareness in the beach season. “We saw a 2000% increase over our average daily Internet traffic,” stated President Bill Schermerhorn. The segment brought about new interest that reached states as far as Hawaii as well as other countries such as Canada and England.

The company, still in the first phases of setting up retailers will continue to utilize its online store to direct customers for buying. “This is just the beginning of the rollout phase for the beachBUB® and only the first summer in the market,“ stated Marketing Director Sarah Schermerhorn, “and we couldn’t be more excited for what is to come in the next year.”

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Lucy Schermerhorn
beachBUB USA
+1 (336) 580-0189
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Bill Schermerhorn
since: 02/2014
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