US Electronics Retailing 2014: Worldwide Industry Share, Investment Trends, Growth, Size, Strategy And Forecast Research Report

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ResearchMOZ

Albany, NY (PRWEB) August 07, 2014

Retailers face a considerable challenge in selling electronics as consumers shift more spending toward mobile technology and traditional big-ticket items reach saturation. Although consumers clearly show an interest in upgrading their current technology, they are also beginning to feel overwhelmed by the myriad upgrades that are available.

To view the table of contents for this market research report please visit : http://www.researchmoz.us/electronics-retailing-us-august-2014-report.html.

Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Executive Summary

The market
Figure 1: Total US retail sales of electronics, 2009-19
Key players
Figure 2: Retailers visited for electronics purchases, June 2014
The consumer
Consumers rank price as the top consideration for electronics purchases
Figure 3: Key considerations when shopping for electronics, June 2014
Upgrading an item is the leading motivation for purchasing electronics
Figure 4: Motivations for purchasing electronics – To upgrade an item, June 2014
Nearly one third of men and women see limited product selection in stores
Figure 5: Opinions regarding shopping for electronics in a store – Product selection, by gender and age, June 2014
What we think

Issues and Insights

Has e-commerce taken over electronics retail?
The issues
The implications
Challenges and likely growth categories in electronics retailing
The issues
The implications
Where do consumers discover and learn about electronics products?
The issues
The implications

Trend Application

Trend: Second Skin
Trend: The Suite Life
Trend: Play Ethic

Market Size and Forecast

Key points
Growth expected for electronics market
Figure 6: Total US retail sales of electronics, at current prices, 2009-19
Figure 7: Total US retail sales of electronics, at inflation-adjusted prices, 2009-19
Fan chart forecast
Figure 8: Total US retail sales and fan chart forecast of electronics, at current prices, 2009-19

Market Drivers

Key points
Some electronics categories shift from luxury to necessity
E-commerce drives a significant share of CE sales
Software and media lag behind hardware capabilities

Leading Retailers

Key points
Best Buy
Hewlett-Packard
Dell
Amazon.com
Walmart
Apple
Staples
Target
Figure 9: Target Redesigns Electronics & Entertainment Department
GameStop

Innovations and Innovators

Staples launches home automation platform “Staples Connect”

Marketing Strategies

Strategy: Emphasizing the retailer’s expertise and customer support
Figure 10: Amazon Fire mayday button, July 2014
Figure 11: Best Buy, acquisition email, March 2014
Strategy: Bundling software and media with electronics purchases
Figure 12: Dell acquisition email, November 2013
Strategy: Engaging with consumers through user-captured content
Figure 13: GoPro: Fireman Saves Kitten

Social Media

Key points
Market overview
Key social media metrics
Figure 14: Key performance indicators, selected electronic retailers, Jan. 17, 2014-July 16, 2014
Brand usage and awareness
Figure 15: Brand usage and awareness of electronics retailers, June 2014
Interaction with brands
Figure 16: Interaction with electronics retailers, June 2014
Leading online campaigns
Online contests and giveaways
Celebrity engagement
Shoppable Hangouts
Real-time marketing
What we think
Online conversations
Figure 17: Selected Newegg.com Twitter mentions, July 2014
Figure 18: Online mentions, selected electronic retailers, Jan. 17, 2014-July 16, 2014
Where are people talking about electronic retailers?
Figure 19: Mentions by page type, selected electronic retailers, Jan. 17, 2014-July 16, 2014
What are people talking about online?
Figure 20: Mentions by topic of conversation, selected electronic retailers, Jan. 17, 2014-July 16, 2014

Consumer Electronics Ownership

Key points
Markets for televisions, DVD players, cell phones, and computers are saturated
Figure 21: Household DVD player, television, and computer ownership, January 2013-March 2014
Consumers show some interest in HDTV, Blu-ray players
Figure 22: Household planned electronics purchases, by age, January 2013-March 2014

Consumers’ Opinions Regarding Technology

Key points
Younger consumers see the computer as their primary form of entertainment
Figure 23: Consumers' opinions about technology, by age, January 2013-March 2014
More than one third of consumers say technology is moving too fast
Figure 24: Consumers' opinions about technology, by household income, January 2013-March 2014

Consumer Electronics Purchasing Motivations and Products Purchased

Key points
Older electronics categories show limited growth, newer technology maintains high interest
Figure 25: Electronics products purchased within the last two years, June 2014
Cell phones and televisions top electronics purchased in the last two years
Figure 26: Electronics items purchased and purchase motivations, June 2014
Tendency to purchase most electronics categories trends downward with age
Figure 27: Electronics purchased within the last two years – Any purchase, by gender and age, June 2014
Consumers with household income of $75K-99.9K purchase a variety of electronics
Figure 28: Electronics purchased within the last two years – Any purchase, by household income, June 2014
Larger households most likely to purchase multiples of products
Figure 29: Electronics purchased within the last two years – To buy an additional item that I already owned, but not an upgrade, by household size, June 2014

Retailers Shopped at for Electronics Purchases

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Key points
Consumer electronics purchases by type of retailer
Figure 30: Types of stores visited for electronics purchases, June 2014
In-store vs online electronics shopping
Figure 31: Types of stores visited for electronics purchases, June 2014
Consumers aged 55 and older prefer electronics retailers over mass merchandisers
Figure 32: Stores visited to purchase electronics – In-store or online, by gender and age, June 2014
Higher-income households are more likely to buy from electronics retailers, warehouse clubs, and from manufacturers
Figure 33: Stores visited to purchase electronics – In-store or online, by household income, June 2014
More than one fifth of consumers have purchased electronics both online and in a store
Figure 34: Stores visited to purchase electronics – In-store and online, by gender and age, June 2014
Online electronics buyers more likely to shop around
Figure 35: Stores visited to purchase electronics – Online, by opinions regarding shopping for electronics in a store, June 2014

Electronics Purchasing Habits

Key points
More than one in five consumers are loyal to brands and retailers
Figure 36: Consumers' opinions regarding electronics shopping, by age, June 2014
Men tend to value technology innovations and upgrades
Figure 37: Consumers' opinions regarding electronics shopping, by gender and age, June 2014
Showrooming is the most common among higher-income households
Figure 38: Consumers' opinions regarding electronics shopping, by household income, June 2014

Key Influencers on Electronics Purchasing

Key points
Consumers rank price as the top consideration for electronics purchases
Figure 39: Important factors when shopping for electronics, June 2014
Older men are more price sensitive, young men value technical specifications
Figure 40: Important factors when shopping for electronics – Any rank, by gender and age, June 2014
Consumers from higher-income households more likely to rank technical specifications as important
Figure 41: Important factors when shopping for electronics – Any rank, by household income, June 2014

Issues and Frustrations with Buying Electronics

Key points
In-store
One third of electronics buyers say stores don’t carry the products they want
Figure 42: Opinions regarding shopping for electronics in a store, June 2014
Older consumers cite frustration with a lack of in-store support
Figure 43: Opinions regarding shopping for electronics in a store, by gender and age, June 2014
Dads frustrated by how much time they spend in checkout
Figure 44: Opinions regarding shopping for electronics in a store, by gender and presence of children in household, June 2014
Online
More than half of consumers consider free shipping when shopping online
Figure 45: Opinions regarding shopping for electronics online, by gender and age, June 2014
Parents interested in online customer support
Figure 46: Opinions regarding shopping for electronics online, by gender and presence of children in household, June 2014

Types of Information Used for Product Discovery and Path to Purchase

Key points
Retailers’ websites are leading sources of electronics product information
Figure 47: Electronics product discovery and research habits, June 2014
Information used for electronics product discovery
In-store displays and TV ads spark interest in products
Figure 48: Types of Information used for electronics product discovery, June 2014
Younger consumers leverage the largest variety of channels for electronics product discovery
Figure 49: Types of information used for electronics product discovery, by gender and age, June 2014
Information used to research electronics products
Customer reviews, retailers’ websites, and search engines lead for product research
Figure 50: Types of information used to research electronics products, June 2014
Young women most likely to use customer reviews to research electronics products
Figure 51: Types of information used to research electronics products, by gender and age, June 2014
Use of specialist magazines highest among consumers from households with income of $75K-99.9K
Figure 52: Types of information used to research electronics products, by household income, June 2014
Information used on path to purchase
Websites key for deciding where to shop and what to buy
Figure 53: Types of information used to decide where to purchase electronics, June 2014
Larger households more likely to leverage customer reviews, specialist magazines
Figure 54: Types of information used to decide where to purchase electronics, by household size, June 2014

Race and Hispanic Origin

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