Public Relations Services Procurement Category Market Research Report from IBISWorld Has Been Updated

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Public relations service prices are estimated to rise steadily over the six years from 2011 to 2017 in response to demand growth resulting from increases in total advertising expenditure, corporate profit and internet traffic volume. For these reasons and to help procurement professionals make better buying decisions faster, business intelligence firm IBISWorld has updated a report on the procurement of Public Relations Services in its growing collection of procurement category market research reports.

IBISWorld industry market research
Greater corporate profit and advertising expenditure are pushing up PR service prices.

A high availability of substitutes, low market concentration, low price volatility and rising prices define the market for public relations services. These factors, along with others, foster moderate buyer power as reflected by a buyer power score of 3.6 out of 5. The main trend keeping the score from being higher is the rising prices as a result of greater demand. Prices for public relations service have been rising from 2011 to 2014 and are forecast to continue growing from 2014 to 2017.

An array of alternatives to public relations services exists. For example, buyers can promote their company through advertising or events, says IBISWorld research analyst Kayley Freshman-Caffrey. “These activities are often done alongside public relations, rather than in place of it, but still place downward pressure on prices.” Buyers can also choose to manage their public relations in-house rather than outsourcing these responsibilities to an outside firm, which further expands their ability to negotiate lower prices based on substitutes.

Additionally, low market concentration prohibits any single firm from dominating the market, forcing suppliers to compete. Current vendors in the market include Edelman PR Worldwide, Omnicom Group, Waggener Edstrom and WPP PLC. “Intense market competition compels suppliers to keep their prices within market norms to avoid losing clients,” explains Freshman-Caffrey. “Thus, competition limits the extent to which suppliers can raise prices each year without becoming uncompetitive.” Low price driver volatility reinforces this low price volatility by negating the need for suppliers to pass sudden fluctuations in input costs onto buyers. Low price volatility allows buyers to more accurately budget for their public relations expenses without worrying average prices will change after they have locked in rates with a contract. For more information, visit IBISWorld’s Public Relations Services procurement category market research report page.

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IBISWorld Procurement Report Key Topics

This report is intended to assist buyers of public relations services. Providers of public relations services facilitate communication between an organization and the public to promote favorable relationships and portray a desired image or message. The primary services in the market include media outreach, content creation and press release distribution. This report does not include investor relations, internal relations, event planning, crisis management, paid advertising, media buying, social media, public affairs, social marketing or brand marketing.

Executive Summary
Pricing Environment
Price Fundamentals
Benchmark Price
Pricing Model
Price Drivers
Recent Price Trend
Price Forecast
Product Characteristics
Product Life Cycle
Total Cost of Ownership
Product Specialization
Substitute Goods
Quality Control
Supply Chain & Vendors
Supply Chain Dynamics
Supply Chain Risk
Competitive Environment
Market Share Concentration
Market Profitability
Switching Costs
Purchasing Process
Buying Basics
Buying Lead Time
Selection Process
Key RFP Elements
Negotiation Questions
Buyer Power Factors
Key Statistics

About IBISWorld Inc.
IBISWorld is one of the world's leading publishers of business intelligence, specializing in Industry research and Procurement research. Since 1971, IBISWorld has provided thoroughly researched, accurate and current business information. With an extensive online portfolio, valued for its depth and scope, IBISWorld’s procurement research reports equip clients with the insight necessary to make better purchasing decisions, faster. Headquartered in Los Angeles, IBISWorld Procurement serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.

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Gavin Smith
IBISWorld Inc.
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