Marketing automation users have a 53% higher lead conversion rate than non-users.
Boulder, CO (PRWEB) August 12, 2014
Vertiba, a team of marketing professionals, certified Salesforce consultants and Salesforce.com Silver Cloud Alliance Partner, announced today that it has been selected as a Pardot Preferred Partner by Salesforce.com - currently one of just ten partners in North America. Vertiba also launches its Marketing Services Practice as part of the new relationship.
“Marketing automation users have a 53% higher lead conversion rate (initial response to MQL - marketing qualified lead) than non-users, according to the Aberdeen Group (http://www.aberdeen.com),” said Donald Dew, Marketing Services Practice Director at Vertiba. “Adding Pardot’s full-featured, marketing automation solution and content strategy services to Vertiba’s offerings enables us to better serve our clients with solutions that maximize their abilities to engage with their customers when implemented on the Salesforce.com platform.”
Pardot is part of Salesforce.com’s Sales Cloud, and a B2B marketing automation solution that integrates seamlessly with Salesforce.com CRM to create, deploy and manage campaigns and nurture prospect interactions and activities. Automation with Pardot improves sales cycles by introducing better-qualified leads to the sales team, complete with visibility into what prospects are interested in, improving sales efficiency and impact. Centralized data also provides in-depth reporting and tracking that enables marketers to show marketing’s contribution to revenue.
“We’re excited to expand our Salesforce.com expertise to include Pardot marketing automation and persona-based marketing enablement services,” continued Dew. “When sales and marketing are in alignment, clients can transform marketing from a cost center to a revenue center by leveraging automation to build trust, develop brand advocates, and increase selling opportunities throughout the customer life cycle.”
Vertiba’s new offerings include Pardot Marketing Automation Implementations, Success Services including persona development, buy-cycle mapping and content planning, plus Lead to Revenue Management solutions that include process design, marketing and sales alignment and more. Visit http://www.vertiba.com/pardot-marketing-automation/ to learn more.
Vertiba is a Boulder, CO-based team of marketing professionals, certified Salesforce consultants and a Silver Cloud Alliance Partner and Pardot Preferred Partner focused on helping its clients maximize the value of Salesforce by creating cool stuff with it. As an integrated team of certified Salesforce specialists, they provide marketing services, project management, best practices implementation guidance, technical expertise and OnDemand hourly support services for organizations of all sizes throughout the greater Rocky Mountain region. Vertiba also works nationally with public sector, financial services companies and healthcare clients to gain value from the Salesforce Platform. Learn more by visiting http://www.vertiba.com.