Rising demand for healthier beverage alternatives will increase consumption of bottled water.
Melbourne, Australia (PRWEB) August 09, 2014
Operators in the Bottled Water Manufacturing industry in Australia have performed well over the past five years, as competition has increased following the introduction of private-label bottled water brands. According to IBISWorld industry analyst Ryan Kerin, “rising competition has driven volume growth, through lower prices and increased availability.” However, such prices have also meant that revenue has grown at a slower rate. IBISWorld forecasts that industry revenue will grow over the five years through 2014-15 at an annualised 3.7%, to $710.7 million. In 2014-15, industry revenue is expected to grow 5.0%.
Demand for bottled water has been mostly buoyed by “population growth and ongoing consumer desire for healthy, convenient beverages,” says Kerin. The Bottled Water Manufacturing industry also faced downward pressure from consumers' increased focus on its environmental footprint. A growing trend has been the adoption of in-house bottle production by manufacturers, such as Coca-Cola Amatil, to increase economies of scale and reduce costs. New production techniques such as blow-fill technology have also reduced the amount of plastic resin required in the manufacture of bottles, lowering costs and addressing environmental concerns. Mounting environmental criticism still remains a major threat to the bottled water industry with critics pointing to low recycling rates, with over 60.0% of bottles ending up in landfill. Producers have moved to counter this criticism by developing environmentally friendly packaging, minimising PET resin and emphasising their green credentials in the extraction of groundwater.
The Bottled Water Manufacturing industry has a high level of market share concentration. Major players are Coca-Cola Amatil Limited and Asahi Holdings (Australia) Pty Ltd. Through the next five years, the Bottled Water Manufacturing industry is expected to maintain moderate growth. As consumer discretionary income increases, increased consumption will lead to a rise in demand from supermarkets and other retailers. Rising demand for healthier alternatives to carbonated beverages is expected to increase per capita consumption of bottled water in Australia, which lags behind many other developed countries.
For more information, visit IBISWorld’s Bottled Water Manufacturing industry in Australia report page.
The Bottled Water Manufacturing industry consists of establishments that manufacture or bottle purified water, spring water or functional water. Establishments that manufacture soft drinks, fruit juice, alcoholic beverages or milk drinks are excluded from the industry. Also excluded are firms that are mainly engaged in the supply of water by pipelines or mains.
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