Business Owner Offers Profitability Tips for Aquatic Therapy in an Upcoming Webinar

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Business owner, Veronica Paquette, will provide tips and examples of how to make aquatic therapy profitable based on her experiences using a HydroWorx aquatic therapy pool.

I’m looking forward to sharing with others how to grow a practice through this tremendous tool. We’ve installed two specialized therapy pools and our business continues to grow on a yearly basis.

On Tuesday, August 12, 2014 from 1:00-2:00 pm EDT, Veronica Paquette, PT, and Owner of Essex Aquatic & Rehab Center will present a free webinar titled “How to Make Aquatic Therapy Profitable.” The webinar is offered by the National Rural Hospital Association and open to all who wish to attend.

Entrepreneurs come in all shapes and sizes, from teenagers to seasoned business owners, male, female, educated, non-educated. The list goes on and on. However, all would-be business owners have one thing in common: they must have a plan. The complexity of the business plan may vary, but considerations such as permits and licenses, insurance and legal issues, market research and physical location all play a role.

Veronica Paquette underwent these considerations as the founder of Essex Aquatic and Rehab Center in Essex, Vermont. Fifteen years ago, Paquette opened the doors of her practice with the mission of providing individualized land and aquatic-based physical therapy, based on patient’s specific needs by offering a state-of-the-art private aquatic facility with specialized therapy pools. Now she’s helping others do the same.

“I’ve really developed a passion for treating patients in the aquatic medium,” stated Paquette, “because I’ve seen what aquatic therapy has done for our clients who cannot tolerate land activity. We’ve helped them heal and that has greatly benefitted our practice. I’m looking forward to sharing with others how to grow a practice through this tremendous tool. We’ve installed two specialized therapy pools and our business continues to grow on a yearly basis.”

The webinar will help attendees compare possible monthly expenses and income. With the ever-changing reimbursement rates, content of the webinar will include idea generation of additional revenue outside of physical therapy income. Post-webinar, attendees will have the tools to forecast profitability models for a therapy pool installed in their facility.

During the webinar, attendees will learn:

  •     How to calculate ROI on the purchase of an aquatic therapy pool
  •     Average reimbursement rates for a typical aquatic therapy session
  •     How costs of owning a pool compare to renting space
  •     How to effectively market a new aquatic therapy program

“The marketing of a new therapy pool is a strong component to the success of an aquatics program. We’ll discuss in detail creative ways to get the word out and reach less traditional clients,” continued Paquette.

To register for the webinar, please visit

About the Presenter
Veronica Paquette is a physical therapist and owner of Essex Aquatic & Rehab Center in Essex Junction, VT. Veronica graduated from the University of Vermont with a BS in Physical Therapy and is certified in Aquatic Rehabilitation. She is a member of the American Physical Therapy Association and the APTA Aquatics Section. She has been certified through the Aquatic Therapy and Rehab Institute since 1997 and through the Postural Restoration Institute since 2010. Practicing in the physical therapy profession since 1990, Veronica is a strong advocate for treating patients in the aquatic medium Opening the doors to her own private practice in 2000 and adding private therapy pools has allowed her ability to continue to pursue her passion of treatment in the aquatic medium.

About HydroWorx
Since the late 1990s, HydroWorx—based in Middletown, PA—has manufactured aquatic therapy pools with built-in underwater treadmills to enable rehabilitation professionals to more effectively offer their patients the opportunity to increase range of motion, decrease risk of falls and joint stress, and remain motivated through the rehab process. Every day, more than 23,000 athletes and patients use HydroWorx technology to recover from injuries and health conditions. For more information, please visit

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Nicole Biesecker
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