Easypurl Annouces CrossTOUCH Mobile App for Cross-Media Analytics

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CrossTOUCH for cross-media reporting from Easypurl gives mobile users on-the-go access to their marketing results.

Introducing Easypurl Mobile App for Cross-Media Analytics (CrossTOUCH)

Introducing Easypurl Mobile App for Cross-Media Analytics (CrossTOUCH)

With an expectation that professionals are in touch with their work at all times, we feel that CrossTOUCH for cross-media reporting is critical for our customers.

Easypurl – the world’s leading provider of Personalized URLs (PURLs) and integrated marketing solutions for direct marketers – has today announced the launch of its new mobile app, CrossTOUCH, for cross-media reporting. CrossTOUCH will be available on all popular smartphones, including devices running iOS, Android, and Windows Mobile. With this new release, Easypurl customers and reseller partners will now be able to see their campaign activity and performance in real-time while on-the-go.

A key feature of Easypurl's CrossTOUCH App is push notifications of PURL engagement in all direct mail and email marketing campaigns launched through Easypurl's integrated marketing platform. The moment a campaign target arrives on their PURL landing page, Easypurl's CrossTOUCH App triggers a notification with all their profile details, providing sales and marketing professionals with instant notifications of engagement. The CrossTOUCH App even features a "click to connect" option to enable a sales professional to reach out to a customer or prospect immediately upon receiving an alert.

Just like Easypurl’s online Reports Dashboard, CrossTOUCH aggregates all Easypurl campaign data, allowing users to view both high-level campaign performance, as well as both tabular and graphic displays of more detailed engagement information. Users can drill down to specific campaigns – as well as individual channels within each campaign – viewing detailed results across web, email, direct mail, SMS, social and more.

"Marketers and Resellers today expect to be in touch with their data, no matter where they are or what time it is,” said Tej Kohli, Principal at Easypurl. “With an expectation that professionals are in touch with their work at all times, we feel that CrossTOUCH for cross-media reporting is critical for our customers. Now, our users can stay in the loop in real-time within an intuitive and easy-to-use graphical interface.”

“As a leading provider of PURL technology, we are consistently looking to innovate and provide our customers with the best possible PURL technology available – both on desktop, and now on smartphones and tablets," said Kohli. "With the ability to now be able to stay on top of their results without having to find a desktop computer, marketers can now spend their time more efficiently.”

The CrossTOUCH App contains the following features:

  • Instant Notifications - Sales and Marketing professionals can now receive instant notifications via the CrossTOUCH App when recipients engage with their marketing communications.
  • Multichannel Engagement – CrossTOUCH enables marketers to track PURL engagement across mobile, social, SMS, direct mail or email marketing channels.
  • Cross-device Compatibility – CrossTOUCH makes all Easypurl marketing results instantly available on smartphones and tablets running iOS, Android, and Windows Mobile.
  • Faster, More Fluid Reporting – Easypurl created the CrossTOUCH App from the ground up for a seamless and responsive mobile experience, regardless of the speed of the users internet connection.

CrossTOUCH is now available in a Beta version for select Easypurl customers. Visit Easypurl today to learn more.

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Aaron Santos
Easypurl, Inc
+1 (866) 463-7671 Ext: 0
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