Los Angeles, CA (PRWEB) August 11, 2014
Evolve Media’s CraveOnline Media (http://www.craveonline.com), the largest online male lifestyle publisher, announced today the hiring of advertising tech specialist Betsy Novak as the VP of Sales, West, based out of the company’s Los Angeles office. Betsy will lead a team of five sellers while driving brand and agency partnerships to garner unique advertising campaigns surrounding CraveOnline’s premium content.
Betsy joins CraveOnline with 20 years of television, mobile and digital advertising experience across display and video. Most recently, Betsy was the Head of Brand Partnerships and Advertising, for Rovio (Angry Birds), where she helped build the new ad sales business in the US, Canadian and Latin American markets for the #1 game in the world. Prior to that, Betsy established herself in mobile advertising when she served as VP of Sales, West for Rhythm New Media and as Director of Entertainment Sales for Millennial Media. She also had notable sales positions at Time Inc., MTV Networks, and Oxygen Media.
“Betsy has proven herself as a leading sales executive who creates strategic and successful ad solutions for global brands resulting in deep client relationships,” stated Mike Bender, SVP Sales CraveOnline. “She brings this winning combination along with superior sales management to CraveOnline which is sure to continue to elevate its growing reputation as a leading publisher for influential millennial males.”
“Throughout my career I‘ve been attracted to innovative companies that can create consumer interest with their offerings, and where I can offer brands interesting ways to connect with the audiences they need," said Betsy. “Clearly, Crave offers both, via compelling ad executions and an amazing marketing platform. I am particularly excited about offering a solution that reaches the highly coveted audience of alpha influencer men in this west market where that is so critical.”
“The addition of Betsy super-charges the strategic commitment we’ve made as an organization to offer best-in-class solutions to our brand partners,” stated Geoff Schiller, Chief Revenue Officer of Evolve Media (Parent to CraveOnline). “Betsy’s amazing track record in building and leading high performing teams will play a critical role in our continued growth as a company.”
About CraveOnline Media, LLC
CraveOnline (http://www.craveonline.com) is the #1 male lifestyle destination reaching men ages 18-34 featuring video, movies, TV, music, sports, games, cars, humor and more. As the largest male lifestyle publishing company, CraveOnline Media attracts over 26 million unique visitors per month. CraveOnline strives to get users the most up-to-date and coolest content on the web. For advertisers, CraveOnline produces custom, integrated media programs that leverage rich media, video, mobile and social in ways that allow the marketing message to be an uninterrupted part of the user experience. Recent brand advertisers include Schick, Wrigley, IKEA, Universal, LG, Nikon, Coke, Pepsi, Unilever. The company is based in Los Angeles with sales offices in New York, Chicago, San Francisco, and Toronto. CraveOnline is part of Evolve Media (http://www.evolvemediallc.com).
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