safetyBUILT-IN Releases an Online Leadership Program With a Complimentary Trial Enrollment

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The head of one of the nation’s leading safety leadership and development companies has released a new program.

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We tailor all our programs to our clients, and cover all levels of the organization, from executive leadership to front-line employees.

Representatives with safetyBUILT-IN ( announced today that it has released an online safety-leadership program, and in an effort to help those interested in the program to take advantage of it, the company is currently offering a free trial enrollment.

“This is the online version of our wildly popular "From Compliance to Culture" safety-leadership workshop,” said safetyBUILT-IN Principal Eric Svendsen, Ph.D.

safetyBUILT-IN is a safety-leadership learning and development company that believes sustainable safety performance is best achieved through a safety culture based on core values, and that safety culture must be driven by leadership.

Svendsen explained that the program uses a video recording of the live session as a basis for the training, but adds exercises, quizzes and other assignments that are geared toward individual participants.

“You can enjoy a free, five-day trial enrollment to try before you buy,” Svendsen said.

The company spokesman went on to point out that safetyBUILT-IN has had a lot of success with the live version of its flagship safety-leadership workshop with its client companies.

“But these have always been closed, company-specific sessions,” Svendsen noted, before adding, “The online version of the workshop opens the door of opportunity to individuals and smaller companies who would like to attend but can’t justify the cost of a larger in-house session.”

The company’s safety-leadership programs, according to Svendsen, are competency-based, and focused on performance outcomes.

“We believe in building capability and ownership into our client organizations to ensure program sustainability and so that our clients can continue running those programs long after we’re out of the picture,” Svendsen said.

The company’s emphasis is on building better leadership presence, better leadership communication and better leadership coaching by first building relationships of trust with people and learning how to engage them on the level of their core values and beliefs.

“We tailor all our programs to our clients, and cover all levels of the organization, from executive leadership to front-line employees,” Svendsen said. “Our success is due to getting people to think about safety in a different way—safety is a value and belief that impacts our friends and family; it’s not simply a policy, top priority, or a really good idea. Right thinking drives right behaviors in safety, so our message is, safety is a culture that we live and lead, not a compliance regulation that we follow and enforce. Safety must be built in to all we do, not bolted on to it.”

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About safetyBUILT-IN

safetyBUILT-IN is a safety-leadership learning and development company.

Our motto is that sustainable safety performance is achieved only through a strong safety culture, and a strong safety culture is achieved only through strong safety leadership.

We’ve consistently achieved up to a 40 percent reduction in recordable incidents and up to a 70 percent reduction in lost-time injuries for our clients in the first year of program implementation.

Source: safetyBUILT-IN

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Eric Svendsen
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Safety Built-in
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