Exact Data Compiles New Records for Travel Mailing Lists in Recent Database Renewal

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The Chicago-based data firm has updated its business-to-consumer (B2C) database. Thousands of new records are available for traveling consumers.

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Because the value of our lists hinges on accuracy, our updates are designed to not only append records, but also ensure the hygiene of all our available data.

Exact Data has recently completed an update to its business-to-consumer database. This is a monthly process that involves the cleaning of records to ensure the deliverability of direct marketing lists. Simultaneously, new records are compiled from the Axciom consumer database. In Exact Data’s most recent update, Travel Mailing Lists grew by thousands of records.

“Because the value of our lists hinges on accuracy, our updates are designed to not only append records, but also ensure the hygiene of all our available data,” states Larry Organ, CEO of Exact Data.

Each piece of contact information furnished by Exact Data undergoes monthly updates specific to the marketing channel that particular piece of data belongs to. Postal Records are verified by the US Postal Service’s NCOA (National Change of Address). Telephone records are checked against any DNC (Do Not Call) lists. Email addresses are checked for activity and responsiveness by BriteVerify, a leader in Email data verification. All contact information provided by Exact Data is permission-compliant.

The data hygiene process maximizes deliverability, while adding new records keeps the database continuously fresh. The biggest beneficiaries of the most recent update were Travel Mailing Lists, which were endowed with over 2000 new records. This group of mailing lists contains contact information for consumers who travel or plan to travel, based either on self-reported survey responses, or purchasing activity, such as purchasing a travel guide or booking a flight online.

Marketers can use these selects, and hundreds more to specify a targeted list of consumers.

“Consumer selects add tremendous marketing value to Travel Mailing Lists by increasing precision in a direct campaign,” explains Organ.

If you are interested in Travel Mailing Lists, or any of Exact Data’s custom mailing lists, please call (877) 794-4980, or click here for more information.

About Exact Data

Exact Data is a Chicago-based multi-channel marketing company with regional offices across the United States. The company offers integrated marketing services including B2B and B2C lists containing postal, email, and telephone contacts, data append and hygiene services, as well as pay-per-click social media advertising.

Exact Data was founded in 2001 and operates as a subsidiary of Exact Data LLC. For more information, call (877) 794-4980.

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Chris Geatz
since: 02/2011
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