Media Alert:Startup Story Tips from Kauffman Founders School

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Leading startup experts featured on Kauffman Founders School address some of the most important challenges company founders face at any stage of running and growing their companies. Tap these resources for entrepreneurship story ideas.

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Daniel Pink on What Drives an Entrepreneur

Many people think entrepreneurs start a business for one reason: to make money. This couldn’t be further from the truth for most entrepreneurs and startup-minded business owners. New York Times best-selling author Daniel Pink discusses the three factors that actually drive an entrepreneur:

  • Problem solving: seeing a problem in the marketplace and being driven to solve it
  • Autonomy: a desire to have control over their company and personal lives
  • Authenticity: a want to have their business be a reflection of themselves

For more tips from Daniel Pink, visit Kauffman Founders School's nine-part series on Leadership and Motivation for Entrepreneurs here.

Craig Wortmann on Why Founders Don’t Need Professional Sales People Right Away

If entrepreneurs can’t even sell their own product or service, then they shouldn’t expect professional sales people to do the trick. Kauffman Founders School expert Craig Wortmann explains this common misconception and walks through the three steps to the entrepreneurial sales model:

  • Target: research and filter customers
  • Execute: assure qualifications, knock out proposals and reset expectations
  • Analyze: manage relationships and measure results

Find more information about the Entrepreneurial Sales Model here.

About Kauffman Founders School
The online education program is housed on the Kauffman Foundation's web platform, which offers resources, educational information and tools for entrepreneurs. It can be accessed at or via

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Barb Pruitt
Kauffman Foundation
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John Eddy
Goldin Solutions
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