Feminine forms that are fuss-free.
(PRWEB) August 12, 2014
Founder and designer Alexis Benson is a former interior designer turned cycling enthusiast after an injury dictated she would no longer be a long distance runner. The idea to create clothing for fellow female cyclists originated out of a desire to see simple yet attractive cycling apparel tailored for a woman's body.
In an industry where women's styles are disjointed and unappealing due to an overshadowing, male-influenced market, Benson wanted to define her own standards for women’s wear. Tired of the stereotypical pink hues and amorphous designs that currently saturate the market, she answered with a more classic approach. Initially inspired by fashion designer Diane Von Furstenberg’s iconic wrap dress, Benson aimed to create a line of clothing that is simple, practical and feminine, not girly.
Her products use high performance textiles, placing functionality at its forefront, without losing aesthetic appeal. Lexi Miller apparel is available in sizes 2-12, with her signature “Wrapture” jersey priced at $160.
In a statement about her vision for Lexi Miller, “I want other women to realize their potential, to discover a new passion, and to get outdoors; I want them to feel good about themselves," Benson explains. “And let’s face it, that means looking good.”
Lexi Miller is an online boutique that sells high performance, stylish women’s cycling apparel with a modern twist. The shop offers a range of quality products from jerseys and shorts to warmers and accessories. Taking inspirational cues from her closet and fashion runways, the brand boasts tailored, feminine forms that are fuss-free. Shop Lexi Miller apparel at http://www.leximiller.com.
