(PRWEB) August 13, 2014
The electronics industry is being driven by 4 key mega trends that are shaping our society: Energy Efficiency, Connected Devices, Security and Health. To connect to these trends, NXP designs and manufactures High-Performance Mixed-Signal Solutions that enable Secure Connections for a Smarter World.
Watch the new NXP company video sharing their vision in the following areas: Secure Connections for a Smarter World video
The automotive industry is rapidly evolving and NXP is at the forefront of this shift, helping transform the car from a simple mode of transport to a personalized mobile information hub. The modern car is already an incredibly complex interconnected system. NXP secure interfaces connect vehicles to each other and the outside world, and allow people to personalize their driving experience. Providing customized entertainment services, helping relieve traffic congestion and making the overall driving experience more pleasurable and safer.
Internet of Things:
The Internet of Things (IoT) will drastically change how people interact with objects, devices and the world around them. It is creating significant excitement with predictions of endless opportunities for extra convenience, comfort and efficiency for the end-user. NXP is constantly pushing the boundaries and clearly recognize the possibilities in the IoT domain. From smart lighting and building control to connected healthcare and beyond, NXP has the enabling technologies to drive IoT to the next level.
Portable and Wearables:
With the first smartphones and tablets came a revolution in the way people use and interact with technology. By making more secure ‘connections’ people are increasing the interactions with devices around them, and the way they interact with these devices is becoming ever more natural.
People need never again fumble about to answer the phone. They will just touch their ear or say a word. To connect to a device, people will just point to a device, swipe a wristband to enter a building, pay for goods, or update their health / fitness records. NXP continues to push the technology to make this possible, from enabling smart sensing and energy efficient processing to permitting secure data exchange and supporting smart, fast, wireless charging of devices.
Cloud services, smart grids, industrial automation, medical equipment. As more and more devices are being virtually connected to each other the demand for effective cyber security is growing. Personal, corporate and government data needs to be secured though strong, secure, authorized access. Networked appliances need to be protected against malicious attacks from unauthorized sources. And the emerging smart grid must be impervious to data corruption to ensure reliable power supply and data security. NXP ensures users and their devices are uniquely identified and secured against cyber attacks with integrated hardware, middleware and software security solutions.